Businesses looking to predict the future of digital technology trends in order to get ahead of the competition understand the important role new technologies have in modern business. Many of the biggest technologies in use today did not even exist five years ago. Staying on top of all of these advancements poses a challenge for even the most tech-savvy business owners. If you do not know anything about the following tech trends, it might be time to do a little self-learning and get up-to-date about the impact of new web technologies on modern businesses.
New Tech Affecting Modern Businesses
One of the marks of a successful emerging web technology is how it affects a business’s standing in Google’s search results. Google completely redid their algorithms yet again recently to prioritize all websites that provide seamless mobile integration when accessed on a mobile device like a smartphone or tablet.
As more Millennials enter the consumer market, they are using mobile devices to shop, sell, buy, discover local businesses, and share their experiences with prospects, friends, and strangers. Mobile access has completely revolutionized how businesses view marketing and attract prospects.
Have you heard of the cloud? No, not the big fluffy, white ones floating in the atmosphere. When tech heads talk about “the cloud” they are referring to cloud computing, or the transfer of certain parts of a business operation onto third-party servers that you can access via the Internet rather than storing all your information on your in-office, work computer.
Cloud computing allows for more variable data packages and for on-demand, rapid expansion and increased mobility without familiar obstacles like crashes, downtime, or the permanent loss of vital data. It also permits smaller businesses the access to things that would have been too expensive for them previously and makes it easier to compete with large corporations with lots of funding.
Extreme Segmentation of Customers
Big data and data collecting services have made it easier than ever to understand what customers what to buy from you or use your services and how to target them. Many analytics services help you group your prospects into very specific segments based on certain criteria and help you connect with them more directly and decreasing customer bounce.
Smaller businesses can find cheap or free analytics straight from their Google account and it is not a lesser version either. You can still learn how your visitors found your website, where they a are located, the most popular browser used to access it, what they do once on your site, how long they stay on every page, and when they decide to leave it. Paid analytics offer even more specific data that can be used to refine your approach to greatly improve your conversion rates.
Staying in touch with coworkers, employees, and customers requires very little effort thanks to the hundreds of new technologies out there. You can now message someone and receive a reply at a moment’s notice or speak face-to-face with a potential partner on the other side of the world without leaving your office.
Businesses can even send targeted emails to prescreened consumers while they shop in the nearby area. This constant connection offers exponential possibilities for how the vendor/consumer relationship will continue to change.
Online Reputation and Social Networking
Owning a business in this day and age requires constant monitoring and control over your online reputation and social networks as much as means providing quality goods and services. In the past, you could afford minimal customer service and a few bad reviews.
That is no longer the case when consumers can post detailed descriptions of interactions on Facebook and review sites. Even if you are a brick and mortar business, a poor online reputation greatly affects your social identity and ability to attract customers.
All of these amazing advancements in web technology come with their downsides as well. The biggest consequence is a significant decrease in downtime for people to recuperate from their busy work lives. Even yearly vacations have taken a dive in recent years, which comes to no surprise to anyone who has accidentally checked their email on their day off.
Smartphones and laptops give us access to our text messages, email, and other work-related information at all hours of the day and night and blur the already thin line between work and personal life.