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Creating Brand Loyalty: Leveraging Every Customer Touchpoint

If you feel your business could do with a serious revamp in creating brand loyalty and retaining customers, here are some key definitions and tips you can start using right away!

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Entrepreneurial Class Project Leads to Launch of TheBroBasket.com

The BroBasket.com is a successful e-commerce site offering customizable alcohol themed gifts baskets for men, including a wide variety of beer, spirits, and wine.

Mother-Daughter Trio Bring Modesty & Sun Protection to the Forefront of...

It all started when entrepreneur Melissa Chehebar had trouble finding swimwear that was both stylish and would provide ample coverage for her trips to the beach and pool.

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Revenue Models: The Business of Driving the Bottom Line

This article will describe a few of the most common revenue models applied in business practices.

Innovative Small Business Opportunities of the Future

While some of the following innovative small business opportunities may seem somewhat far-fetched, that is not to say that they cannot lead the way and potentially become revolutionary!

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SALES & MARKETING

The Market Demand Curve in 6 Easy Pictures

Economists use a tool called the market demand curve in order to predict the demand for a product relative to price and supply.

MONEY

Barclays Are the Latest to Jump on the Robo-Advisor Bandwagon

Top High Street bank, Barclays, is the latest to jump of the "robo" bandwagon. But is investing your savings into an automated savings platform the best thing to do?

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