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Interview with Christopher Conner, President of Franchise Marketing Systems
Why is it that some franchises seem to expand so quickly and others can’t seem to get off the ground? In the franchise development world, you have the opportunity to see some “out of this world” ideas and business concepts. The really exciting part of working in franchising is that you are able to work closely with entrepreneurs who have more vision, insight and ability to innovate than anyone on the planet.
Christopher Conner is confident that what drives the global economy is the small business owner, the entrepreneur who is looking for ways to create, constantly looking for ways to build and always taking a positive spin on how to approach opportunities. Franchising is a nice way to keep your finger on the pulse of the global small business economy and to see what, who and how people are doing business.
In this episode of Home Business Radio, Richard “Capt’n” Henderson and Managing Editor Sherilyn Colleen interview Christopher Conner, President of Franchise Mareting Systems. Mr. Conner has spent the last decade in the franchise industry working with several hundred different franchise systems in management, franchise sales and franchise development work.
His experience ranges across all fields of franchise expertise with a focus in franchise marketing and franchise sales but includes work in franchise strategic planning, franchise research and franchise operations consulting.
Christopher has worked with multiple International franchise and licensed organizations throughout the United States, Middle East, India and Europe. He has an MBA in Finance and Marketing from DePaul University in Chicago and a Bachelors Degree from Miami of Ohio.
Subjects discussed in this podcast include:
* How to franchise your business successfully
* The impact the tax reform has on franchising
* When you are ready to franchise your business
* What your value proposition is
* A restaurant franchise strategy: buy & convert
* The importance of franchise sales knowledge for franchisors
So tune in to hear Christopher’s advice for aspiring franchisors to successfully launch and grow a franchise business.
Episode Sponsor: Safety Technology * www.helpdefendpeople.com
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