Fitness & Yoga Instructor Turned Entrepreneur Debuts Premiere Line of Leg & Arm Warmers
Few achieve the dream of starting their own business, and even fewer get the chance to pitch their business to the investors of ABC’s Shark Tank. Luckily for Lisa Binderow, founder of nicepipes apparel, she survived the tank, unveiling her premiere line of performance fabric athletic leg & arm warmers to the world last Friday during the January 13th episode of Shark Tank.
Binderow, a fitness and yoga instructor, wellness enthusiast, and mom-to-be started nicepipes apparel two years ago, when she was inspired to create a women’s activewear line specializing in performance leg and arm warmers that would work for those serious about their workouts.
The idea behind it? Teaching yoga & running around the city in cold weather required seriously warm layers; her cropped yoga pants left her shins bare and the wool or acrylic legwarmers of the past just weren’t up to the task. Lisa thought that if she had this problem, others must too and wanted to find a solution. So, she designed nicepipes – leg & arm warmers made from the same, awesome, sweat-wicking fabric as yoga pants so that she could have the option of wearing them before, during, and after class. As soon as she wore her pipes around the studios her students and fellow instructors wanted their own pair of pipes…and so a business was born.
An activewear brand made in the USA, nicepipes are made from a sweat-wicking fabric, that offers compression, no slippage, and 50+ UV protection. Born from a personal need, but one shared by a number of yogis and athletes alike, nicepipes are the first performance enhancing option of leg and arm warmers that are designed for the fit and fashionable.
So what did the Shark Tank investors think of nicepipes?
Lisa actually turned down an offer from Barbara Corcoran, knowing that the deal wasn’t the right fit for her business. As for Lisa, the experience gave her a new sense of accomplishment and renowned dedication to building her brand. Every part of the journey to create and grow nicepipes has been fueled by Lisa’s drive, willingness to be vulnerable, hard work and determination. Her time on Shark Tank was no different.
