Just yesterday morning, our NYC-based PR firm, Wunderlich Kaplan Communications, did it again. Having originally launched THE ENTERNSHIP, the first of its kind Re-Entry to the Workforce Internship Program for Women in the summer of 2016 to make a small dent in a big problem, we took corporate social responsibility to another level after friends, family and peers, particularly people in the Fashion industry got laid off and replaced by younger people. Unable to dive back into the workforce after years away, those friends joined an estimated three million women in the US with advanced college degrees desperately trying to re-enter the workforce.
My partner Gwen Wunderlich and I launched THE ENTERNSHIP for women over 40 tired of millennials stampeding over them at work, for women who jumped the corporate ship, retirees or for moms looking to break back into the workforce. Beginning again, it is time for them to ditch those side eyes, commuter Reeboks, and put the nanny’s on speed dial! They’re about to get back into #werkmode, press restart and start rebuilding.
Wunderlich Kaplan Communications (WKC) is committed to empower a women’s movement by helping them find a better way to re-enter and hope that other companies will follow our program.
Based in New York City, WKC’s THE ENTERNSHIP program allows women to learn the tools, skills and build relationships during flexible hours of their choice. The agency will teach women how to create PR campaigns, plan events, write pitches and press releases, research for clients, Women will emerge from these classes with a sense of confidence that will give them the edge they need to make it in the uber-competitive world of PR and beyond. Blogging and v-logging, emerging communication technologies and the ins and outs of social media and digital strategies. Not only will the women gain hands on experience, they will also begin to make new connections in the real world, which let’s face it, we all know is key in the business of Public Relations.
We would be happy to share our new Enterns and their stories with you. We hope you’ll spread the word & consider a feature story on THE ENTERNSHIP:
- Karen Resta-former corporate executive chef who now writes freelance and does event planning
- Donna Torrence-journalist with a background in entertainment and media
- Amy Hiles-Maynard-advertising executive interested in rebuilding her career
- Molly Williamson-former media journalist and filmmaker who has launched her own production company
- Natasha Ali-veteran TV journalist with 20 years experiences looking to make it even bigger in the next 20 years
- Max Smith-communications specialist interested in rebranding
- Denise Caparelli-currently a stay-at-home mom looking to return to the workforce
Our agency is opening its doors to #BossBabes again through ENTERNSHIP which began Monday, September 12th. Whether our #Enterns chose to leave high-powered careers or took a few years off to travel the world or raise a family, there’s one thing they all have in common, life experience. In our eyes, experience is always in fashion!
Just like the first set of Enterns, these women are about to emerge with a sense of confidence that will give them the edge they need to make it in the uber-competitive world of PR and beyond.
Photo credit- Scott Goldberg Photography
About Wunderlich Kaplan Communications:
Wunderlich Kaplan Communications is a risk-taking, results driven, full-service public relations company based in the heart of New York City. Led by innovative thinkers, passionate about their clients, Wunderlich Kaplan Communications is not your typical public relations firm. Their savvy next-generation team travels the world working closely with influencers and cultural movements to garner unprecedented results.
Ever on the cusp of the next big trend, Wunderlich Kaplan Communications understands how to engage the media. The respected public relations agency bridges the gap between digital and traditional media for a wide scope of fashion, beauty, celebrity, hospitality and lifestyle clients. Wunderlich Kaplan Communications – Public Relations
