Athletes & Entrepreneurs: How Sports Stars Set Themselves Up for Life

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Many top athletes are unsure of the career path to take when their days as a professional in sport finally come to an end.

However, there are also plenty of examples of individuals who have become successful entrepreneurs while still actively playing their chosen sport.

The skills they use within sport are often transferrable to business, thus making the transition between the two worlds a seamless one.

Read on as we look at how some of the world’s top sports stars can set themselves up for life through their exploits in business.

McGregor making waves in the whiskey industry

Conor McGregor has been the main star in the UFC over the past few years, with fans always eager to check sports betting lines here to wager on his next fight.

However, the Irishman’s Proper No. Twelve whiskey brand has emerged as a major threat to the more established names in the industry in recent times.

Proper Twelve is one of Amazon UK’s best-selling whiskies and proved so popular in the US that the company sold six months’ worth of stock in its first ten days of trading.

The whiskey is currently sold in the US, UK, Ireland and Australia, but McGregor’s firm have big plans to turn it into a global brand in the future.

Brady rebranding as a lifestyle guru

With six Super Bowl rings to his name it is fair to say that NFL star Tom Brady knows a thing or two about being hugely successful.

The fact that he is still playing at the highest level at the age of 41 is testament to his dedication for living a healthy life.

He is now striving to establish himself as a lifestyle guru, publishing a book and opening a sports therapy clinic based around his TB12 brand.

Brady’s ideas have come in for criticism from health experts, but it would be a brave move to back against him making a big success of his new venture.

CR7 taking over the world

Juventus and Portugal star Cristiano Ronaldo won’t be short of things to do when he eventually decides to hang up his boots.

Clothing, underwear, fragrances, hotels, gymnasiums and restaurants are amongst a plethora of business areas Ronaldo currently has a stake in.

His latest venture, hair treatment clinic Insparya, already has several branches in Portugal and is likely to continue expanding in the future.

Ronaldo even rents out his private jet, a Gulfstream G200 valued at €19 million, to help keep his considerable business income ticking over.

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