At Sundance 2020, the WELLHAUS experience stole the film festival spotlight and helped connect brands with today’s hottest stars. Known as the first multi-day experience activation to go zero waste at Sundance, WELLHAUS was a new health, wellness, and CBD/cannabis-focused activation from event industry veterans Axcess Entertainment. A multi-location branded experience, it consisted of three venues: the WELLHAUs Café Experience at Main Street Deli, the WELLHAUS Spa at PuraVida Spa at Sky & Main Hotel, and WELLHAUS Lounge at Old Town Cellars. WELLHAUS attracted many film stars!
Big names like Sistas actress KJ Smith, Mary Lynn Rajskub, and Frances Fisher were seen at the WELLHAUS Lounge. The WELLHAUS Spa also pampered talent with rejuvenating spa services, such as the Abhyanga Massage. This wondrous oil massage helped soothe muscles that were sore and fatigued from walking up and down Main Street all weekend. VIPs could also request CBD oil! The spa was a lovely oasis for Sundance film stars to relax in amidst their whirlwind of screenings and red carpet events. WELLHAUS Spa also offered complimentary custom facials, hangover IVs, and nail services.
The WELLHAUS Lounge also hosted a plethora of see-and-be-seen events for Sundance’s biggest celebrities, including a cocktail party for the cast/crew of Night House. There was also a special mind/body/soul experience presented by SEED Us Society, a coalition of impact investors and innovators who align through mission-driven projects and curated experiential, wellness events. Stars like Eve Hewson and Jim Gaffigan were also seen at the pre-premiere party for Tesla, which also took place the the lounge.
Celebrities like Mindhunter star Hannah Gross and Frances Fisher also checked out iconic, high quality and durable BRIC’S Milano luggage in the WELLHAUS Lounge. The WELLHAUs Café Experience also treated guests to acid-free, USDA-Certified Organic Coffee (provided by Tyler’s Coffee). The WELLHAUS experience was launched in partnership with Erba Verde Group (a premier cannabis investment and management team). In all, WELLHAUS succeeded in helping brands connect with Sundance VIPs and influencers.
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