Throughout June Pride Month, parades and festivals nationwide brought so many people together to celebrate the LGBTQ+ community. Pride Beer Dabbler was one major Twin Cities event that attracted a huge crowd and proved to be an excellent brand marketing opportunity. Taking place in the Minneapolis Sculpture Garden, Pride Beer Dabbler gave attendees the chance to sample unlimited pours from 90+ breweries, cideries, and more.
Just like at all Beer Dabblers, breweries based in Minneapolis and Saint Paul were really popular with the swarms of attendees. Lines were long at the booths for InBound BrewCo., Lakes & Legends Brewing Company, Urban Growler Brewing Company, and Wabasha Brewing Company. Other top booths were for locales based in the Twin Cities metro area, such as Lakeville Brewing Company (of Lakeville), Ineffable Brewing Co. (of Burnsville), Lift Bridge Brewing Co. (of Stillwater), and Waconia Brewing Company (of Waconia).
Beer and cider lovers had such a great time flitting from booth to booth to sample special Pride Month brews and pick up fun branded swag. Brewery representatives were also able to tell attendees all about their establishment and promote new products. DJ Shannon Blowtorch helped create an electrifying atmosphere with her tunes, and attendees were also seen happily playing games of giant beer pong and corn hole.
Whenever anyone got hungry, they could pop by food trucks for popular vendors like El Burrito Mercado. There were also booths for sponsors like All Solar Energy, Little Growlers Treats, Paradise Popcorn, and Sota Clothing. Attendees also checked out booths for QUEERSPACE Collective, Open Arms of Minnesota, and Brewing Change Collaborative.
Pride Beer Dabbler was made possible by other renowned sponsors, including yelp, Minnesota Lottery, Inver Grove Brewing Co., Star Tribune newspaper, Dabbler Depot, Can Can Wonderland, Verist THC-infused seltzer, and J’s Kombucha.
If you work for a brewery or lifestyle company and want to grow your brand awareness in the Twin Cities market, I recommend sponsoring next year’s Pride Beer Dabbler. It will help you connect with a ton of new consumers who may become loyal customers of your brand.
