In this digital age, it is necessary for companies and businesses to adapt to the new days of working. Marketing, especially, has taken a major turn as many are leveraging the use of technology and digital tools to do the work for them. Gone are the days when the only way to get the word out about a product was through salespersons going door to door. Now, there is a better and more efficient way: micro-influencers.
Social Media for Advertising
There are plenty of social media platforms that have a wide range of users: TikTok, Instagram, Facebook, and others. All of these are home to users of all ages with a wide range of needs. To promote your product, you can thus create a page in which you can market your product with targeted posts and stories. With the right content, you will amass a large following that can buy your product or promote it to others. Alternatively, you can opt to market your brand with the use of micro-influencers.
Using Micro-Influencers for Marketing
Big celebrities like the Kardashians or actresses often promote products on their pages in a bid to drive up sales. These celebrities have millions of followers and are great ways to promote your brand. They are, however, quite expensive. An alternative to this is through the use of micro-influencers. These micro-influencers typically have a much smaller following of about 25 to 50k, but they are quite effective. This is because these types of micro-influencers often have targeted areas of interest and thus have higher engagement rates.
Here’s how you can use micro-influencers to promote your products:
1. Ensure That You Select the Right Person for the Job
As mentioned earlier, micro-influencers often have selected verticals on the social media platform. For instance, on YouTube, many curators have specific interests such as gaming, cooking, or fitness. The same case applies to TikTok and Instagram. You must therefore select a person who aligns with your brand and has similar sentiments to yours regarding a particular product. For instance, a fitness influencer may be inclined to healthier, organic products as opposed to sweet treats and junk foods. To make a campaign a success, you must find influencers who believe in your product and can share authentic posts about it.
2. Use Campaign Hashtags
As it is with marketing, the biggest hurdle is getting the product out there to plenty of people. With so many items in the market all clamoring for a consumer’s demand, it is imperative that a company find something to help a product stand out. Campaign hashtags are an easy way to do this, as they can help the algorithm feed your posts to more people. Having a micro-influencer use a campaign hashtag is also an excellent way to start a challenge, for instance, or have more people share the product on their platforms.
3. Use Storytelling
Users will not connect with another generic post telling them about a product or a service. An authentic post that speaks to a micro-influencer’s personalized story will more likely intrigue them. If the micro-influencer likes to travel, play sports, or cook, let them use their stories to construct posts that can promote your brand or products.
