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Interview with Marketing Expert Laura Cole
A home business owner is not going to get Beyoncé to endorse their business or product, to successfully leverage influencer marketing. Rather, can Micro-Influencers help you to build your home business? To help answer this question, Sherilyn Colleen, Managing Editor, and Richard “Capt’n” Henderson talk with Laura Cole, Vice President of Marketing for Vivial and frequent contributor to Forbes.com. She discusses how to use micro-influencers to generate new customers and sales. Micro-influencers include internet stars who have somewhere between 10,000 and 10 million social media followers. That’s all you need to macan ke an impact!
Subjects discussed in podcast include:
- What a micro-influencer is, and how they can help home businesses generate new customers
- Social media platforms that micro-influencers reside on
- If you have to pay micro-influencers to promote your business
- The best way for small businesses to start a relationship with a micro-influencer
- Digital marketing trends that are important for small businesses
So, tune in and learn how you too can use micro-influencing to grow your home business!
Laura Cole serves as Vice President, Marketing and is responsible for go-to-market product strategy, brand management and corporate sponsorship. She is a social media and content marketing guest blogger and frequent contributor for Forbes.com.
Episode Sponsor: Global Venture Services * www.workparttimelivefulltime.com
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