The first weekend of the 2019 Sundance Film Festival just took place and brought a flood of film stars and influencers to Park City, Utah. One of the most popular celebrity hotspots was the Salesforce Music Lodge, which celebrated its 15th anniversary and served as host to the Associated Press Festival Headquarters. This event has been one of the longest running celebrity invitation-only venues held during Sundance Film Festival.
The Salesforce Music Lodge was an exciting experience that attracted many celebrities, including Oscar-winning actress Octavia Spencer, Armie Hammer, Emma Roberts, Milla Jovovich, Daniel Radcliffe, Mindy Kaling, Zach Galifianakis, Awkwafina, Eiza Gonzalez, and Malin Akerman. One major highlight was the booth for Cameo, a digital marketplace that lets fans book personalized video shoutouts from their favorite people.
Celebrities also enjoyed tasty shrimp gumbo from Louisiana Seafood in between doing TV interviews and film cast portraits. The VIP guests were also pampered with wellness packages from dōTERRA, the world leader in essential oils, as well as ZOE™ beauty devices from QYKSonic and stylish small batch designer sunglasses from KREWE. The Salesforce Music Lodge hosted an exclusive #MakeChangeSeries that celebrated artists using music as a platform for change. It featured a performance by Régine Chassagne of Arcade Fire!
During the #MakeChangeSeries events, Anne Litt of KCRW, Régine Chassagne, and Win Butler of Arcade Fire also discussed their commitment to the KANPE Foundation, an organization that brings support to some of the most vulnerable families in Haiti to help them achieve financial autonomy. Another happy hour featured a discussion between Anne Litt and Ben Jaffe, musician and creative director of Preservation Hall Foundation. They talked about the role that musical heritage plays in making change today.
In all, the 2019 Music Lodge was a superb way for Salesforce and other brands to connect with some of today’s top entertainment stars. The lodge also provided an exciting space for film influencers to network and discuss projects while enjoying tasty eats and spirits. If you are affiliated with a lifestyle company and want to grow your brand awareness in the celebrity sphere, sponsoring next year’s Music Lodge would be a fantastic move.
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