It’s no secret that running a business is hard work, and a lot of it at that. Starting out as an entrepreneur is known as one of the most stressful and excessive workloads there is, and really, it’s no surprise.
You have to be creative, hard-working, determined, resilient and quite often, resourceful. Funding a business is one of the most challenging parts of starting out, so being resourceful and thinking outside of the box is a necessity at times.
But it doesn’t finish with starting out — it’s never a bad thing to be resourceful in the running of your business all the way through. Saving money can always benefit you and your company, and one great way of doing that is by outsourcing.
Today, we’re going to be taking a look at how a coffee business saved thousands in their costs, simply by outsourcing their writers.
It Improved Customer Service
Many coffee shops and companies, such as Convergent Coffee for example, have their own website with a blog included. It’s a great way of marketing your business and getting it out there, but writing and maintaining a blog with great content can be very time-consuming. The last thing that a small independent company wants is for their minimal staff to be so distracted by their online presence, that they’re no longer ensuring the coffee shop experience is in top form.
This is where outsourcing writers helped this particular coffee shop. Once freelance writing professionals were taking good care of the website content, the owner of this particular coffee shop was able to spend more time on the shop floor, ensuring that both the in-person and online customer service was tip-top. Plus, because the owner was able to be on the shop floor, they no longer had to employ as many staff members, meaning they saved money on staffing costs, WITHOUT service having to diminish. It’s a win-win-win for all!
Productivity Was Automatically Increased
Because of outsourced writers being on board with the online stuff, overall productivity in the company resulted in being at an all-time high.
It’s true, that one person can’t do everything. Entrepreneurs need to be pretty good at multi-tasking and knowing all areas of their business, but it can be difficult to keep productivity up if they’re left doing everything — even the bits they’re not so good at.
This is where this coffee shop was right to outsource its writers — as its owner was a coffee and customer service expert, not a writer. By outsourcing writers, far more was accomplished on and off the shop floor on a daily basis. Because of this, there were more customers coming into the store because of their great online content marketing, and they were happy customers because of the attentive staff in store.
The company produced more, sold more, and therefore made more.
They Built Up Their Team
Without even really coming up with any great plan to do so, this coffee shop built up their team by outsourcing writers and therefore became a more established company.
A dedicated team is a great asset to have, and a difficult one to accomplish. Outsourcing writers gives you an online marketing team of sorts, and therefore enables your business to work like clockwork. Everyone has a place and a task at hand, and they complete it. Isn’t that the secret to good business, after all?
Focus Was Increased
Because of all of this, focus for the owner running the coffee shop was increased also.
It enabled them to think of a plan of attack, as in where do we go, now? They weren’t distracted by having to do several jobs at once, and therefore were able to focus as an entrepreneur once again, to help their company in its growth.
Growth is always the end goal in business. Outsourcing writers brought this company one step closer to it.
It Lowered Advertising Costs
Last of all, but by no means least, outsourcing writers lowered the advertising costs that this company may have had to alternatively pay.
Hiring content writers who know what they’re doing and where to advertise online effectively without cost is invaluable. Without that, the company would have been likely to have paid for other less effective forms of advertising, whereas the writers will have utilised their skills in SEO and more.
So there you have it. That’s how outsourcing writers was so financially beneficial to one particular coffee company. It’s no wonder it’s so popular in the world of business, is it?
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