Sponsoring exclusive, star-studded events during awards season is an excellent marketing strategy for brands. At these fêtes, brands can take images of big names checking out their products and/or services and get celebrity testimonials, which are both invaluable for later public relations efforts. Over the weekend, top-notch brands flocked to Debbie Durkin‘s 13th annual ECOLUXE Lounge in celebration of the Oscars at The Beverly Hilton in Beverly Hills. The event connected brands with entertainment stars like Kendra Wilkinson!
The EcoLuxe Lounge was a relaxing, five-star experience that honored entertainment big names and supported Artists For Change (a non-profit that strives to create high impact film, television, and multimedia projects to inspire positive social change). Celebrities like Gilles Marini, former Teen Mom star Farrah Abraham, and True Blood star Carolyn Hennesy enjoyed checking out luxury skincare items from K & K Skin’s K-Lab Luxury Collection, Ettitude‘s organic bamboo bedding and sleepwear, and Mó Eyewear‘s stylish Spanish eyewear. Drip Hydration also hydrated stars with on-site IV therapy treatments!
Utah’s premier sign designer Shane Keil of Venus Signs Co. also added to the 5-star event theme. After indulging in The Beverly Hilton’s exceptional Prosecco Brunch Service, attendees mingled with TV Chef Bryan Woolley and learned about TheZenRoller.com‘s Himalayan salt body and face rollers. The event was also sponsored by DJG from the UK and cannabis floral designer Leslie Monroy created an amazing floral installation for all guests to take photos with. Lima Concierge also provided transportation for the stars and InkedWear.com provided gift tote bags for the VIPs.
Renowned as one of the top TV/Film product placement producers in the game, Debbie Durkin’s ECOLUXE Lounges always succeed in connecting brands with today’s most talked-about celebrities. If you own or work for a lifestyle brand and want to get your company’s offerings in the hands of major stars and influencers, definitely consider sponsoring Durkin’s next ECOLUXE Lounge. For more info, visit durkinentertainmentgroup.com.
Contact: shannahch@gmail.com
