Every year for the Super Bowl, Karma International produces the weekend’s most talked-about fête: The MAXIM Party. This see-and-be-seen soiree not only gives A-listers the chance to celebrate the Big Game in style–it is also a brand marketing honeypot. This year, The 2018 MAXIM Party in Minneapolis featured superb performances by Post Malone, Cardi B, Migos, and DJ Marshmello and connected brands to many VIPs.
Hosted in a massive event complex just two miles from US Bank Stadium (home of Super Bowl LII), The 2018 MAXIM Party was a remarkable experience for all. Powered by E11EVEN MIAMI nightclub, it featured spectacular theatrical lighting, concert level sound, multiple branded interactive areas, and live artistic vignettes. The Phantom music entertainment company (based in Southern California) curated all the music performances.
The 2018 MAXIM Party was an excellent opportunity for influencers to check out companies pushing the forefront of their industries. For example, attendees got a firsthand look at the latest model of the Polaris Slingshot, a bold three-wheeled roadster. Guests were also treated to an interactive blu™ Tasting Room, where they could try blu’s pioneering electronic cigarettes and leave with a ‘my blu™ starter kit’ and 5 packs of liquid pods.
Stars also enjoyed checking out Altec Lansing‘s high fidelity deejay-driven VIP lounge. This exciting activation featured Altec Lansing’s Everything Proof waterproof headphones and portable speakers. While checking out all these companies that are revolutionizing their industries, guests stayed energized with Rockstar Energy drinks and sipped on refreshing Bud Light beer, Luc Belaire Champagne, and Captain Morgan rum drinks.
The 2018 MAXIM Party was an unforgettable experience that brought innovative lifestyle brands and big name stars together to celebrate Super Bowl LII in high fashion. All of the attendees had a wonderful time seeing the incredible performances while being able to get an inside look at cutting edge new products. If you own a brand and want to connect with a multitude of stars, definitely consider sponsoring one of Karma’s other upcoming parties.
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