Super Bowl 2018 weekend was a brand marketing bonanza for companies lucky enough to sponsor the many celebrity parties and red carpet events taking place in Minneapolis. One of the most talked-about events was the GBK Super Bowl LII Luxury Lounge that took place at Cambria Gallery on 7th in downtown Minneapolis. This invite-only event connected brand sponsors with NFL stars like Terrell Owens, Jonathan Allen, and James Jones.
The GBK Super Bowl LII Luxury Lounge provided a posh atmosphere for star athletes to celebrate Big Game Weekend and check out must-have gifts. First, VIP guests were treated to kitchen renovations by the Cambria Gallery interior design showroom, which is known for their luxe marble and granite surfaces. Celebrities also loved the custom engraved gift sets by Woodchuck USA, a company that plants a tree for every product sold.
While sampling mouthwatering grits and desserts by Funky Grits, stars were also pampered with travel and wellness gifts like $1000 credits for the Air 7 full service private aviation company. For athletes who needed a relaxing vacation after Super Bowl Weekend 2018, Caribbean Living and Swanky Retreats treated them to two complimentary nights at the splendid Kent Hotel in South Beach, FL. Another popular gift was the five-star “spacation” courtesy of The Woodhouse Day Spa.
The GBK Super Bowl LII Luxury Lounge also featured an array of must-have health gifts for the celebrity guests. One top gift was the Gridiron BioNutrients MVP CBD Alkaline Nutrition Water that features 100% organic Nano CBD. Guests also were gifted with Nanoceuticals Solutions‘s clinically proven Nano-sized Sublingual Glutathione manufactured in the USA. Another favorite booth was for PinnerTest, a food intolerance testing company.
Fashion gifts were also popular at the GBK Super Bowl LII Luxury Lounge. The star attendees were gifted with UNRL‘s cutting-edge apparel and hats and Maebane Clothing‘s trendy, custom-tailored upscale clothing. In addition to these gifts, everyone loved PINN, LLC‘s Bluetooth-enabled Pinn clips that keep you connected to your mobile phone and have an easy-to-read LED display and powerful combined microphone/earbud
Food and drink brands were also a huge hit at the Luxury Lounge. Guests were pampered with tasty hot chocolate and gift cards from Caribou Coffee, as well as Dilly Bars and gift cards from Dairy Queen. Beer lovers also sampled tasty brews from Minnesota’s own Lift Bridge Brewery, based in Stillwater. While sipping on these drinks, guests also had a great time learning about the Institute for Athletes top notch representation firm for pro athletes.
Like all of GBK’s past events, their Super Bowl LII Luxury Lounge provided excellent celebrity marketing opportunities. Companies could take photos of their products and services with today’s top athletes and get celebrity testimonials, which could all be used for PR purposes. To get your own brand in the hands of stars, definitely consider sponsoring one of GBK’s next luxury lounges. A list of their upcoming events can be seen here.
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