Affiliate marketers are always looking for new opportunities to reach a larger audience and promote new offers. A number of new traffic sources have emerged in recent years, which have made it easier for ambitious affiliates to thrive. One of the most promising traffic sources is Pinterest. Affiliates that are willing to pay for ads on the image-sharing platform can tap into wonderful new opportunities.
Depending on the nature of your campaigns, Pinterest could be the perfect medium for advertising. The social media site has recently reached 335 million active users and is generating over $1 billion a year. These figures are expected to grow in the coming years.
Of course, there are some challenges with Pinterest ads just like with any other traffic source. It is important to do your due diligence and decide whether Pinterest advertising is the right option for your affiliate marketing business model. You can see great results working with a company like Exults Marketing.
Benefits of using Pinterest ads for affiliate marketing
There are a number of great reasons to consider advertising on Pinterest as an affiliate marketer. Some of the top benefits are listed below. You can learn more from this post on Hootsuite.
You can pay on a CPC basis
Affiliate marketers understand how frustrating it can be to do media buying on a CPM basis. You have to control costs tightly, since you are working on tighter margins than the brands you are collaborating with. You also want to maximize the longevity of your campaigns.
Banner blindness becomes a cause for concern for many display advertising networks, especially for affiliates promoting low payout offers. If you pay for impressions, then your ROI will plummet over time unless you are able to reach a constant stream of new users.
This is one of the major benefits of advertising on Pinterest. You can set up your campaign so that you only pay for qualified clicks. The minimum payment can be as low as seven cents, especially if you are running your ads outside the United States.
Target search users
Another wonderful thing about Pinterest is that it has its own search engine. Their advertising platform allows you to reach users searching for specific keywords. This means that you can target users with higher intent to maximize conversions.
Scale traffic through organic shares
When you promote pins on Pinterest, other interested users might share them on their own profiles. This enables you to get even more traffic than the clicks that you are directly paying for. One affiliate marketer kept getting a couple hundred clicks a month for over a year after finishing one of his Pinterest advertising campaigns.
However, you need to test a lot of images to get this traffic. Most images won’t go viral with or without ads.
Great for e-commerce offers
Pinterest is also a great network for promoting e-commerce offers. The conversion rate for e-commerce offers with Pinterest traffic is very high.
Drawbacks of using Pinterest ads
Unfortunately, there are also some drawbacks of using Pinterest ads that you should be aware of. Some of them are listed below.
Search targeting is not as specific as Google
Pinterest certainly has a great search engine, which you can utilize for your ads. However, you can’t expect it to work the same way it would with Google. You are going to have a hard time targeting very specific longtail phrases. Instead, you are going to have to start with much broader phrases and try adding negative keywords.
The approval team can be fussy with some SOI offers
As an affiliate, you know that there are many different types of offers that you can promote. You might have had a lot of success with SOI lead generation offers in the past. Unfortunately, the approval team is vague about their standards and often disapproves of these types of ads. Thus, you might need to test different types of offers than you have worked with in the past.
Pinterest ads can be a great platform for affiliates
If you are looking for a new ad network to promote affiliate offers, then you might want to check out Pinterest ads. You will face a bit of a learning curve, but it is well worth the investment.
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