by Larry Kendall
Centuries-Old Success Strategies Are Now Available to Public Via Proven New Sales System
“If you are a sales leader, division manager, or company CEO, I suggest you have every salesperson on your team read, devour, and apply the information in this book!”
—Bob Burg, co-author of The Go-Giver
Today’s sales books and strategies are created for entrepreneurs, executives and sales professionals with “big power personalities.” But, what about the rest of us? After all, according to the DISC Personality Assessment, less than twenty-percent of the U.S. population has this ‘big’ type of personality.
Larry Kendall’s new book, Ninja Selling: Subtle Skills. Big Results, which hits bookstores on January 3, 2017, solves the most difficult challenges of sales and business development professionals by unlocking the secrets of what really matters most to a big sale–the customer! This thought-provoking book is a compilation of decades of proven results from not only Kendall, Chairman of The Group, Inc., but also other top-performers, and centuries’ old techniques. This interactive and inspiring book gives you predictable results regardless of your personality, gender, or product/market.
“Ninja Selling is a user-friendly selling system that never puts you in the position of being rejected by your customers and doesn’t put your customer in the awkward position of feeling pressured,” says Kendall. “After nearly four decades of implementing Ninja Selling strategies to tens of thousands of students and professionals around the country, I now want to teach you to stop selling and start solving!”
Through Ninja Selling, author Kendall transforms the way readers think about selling. He points out the problems with traditional selling methods and instead offers a science-based selling system that gives predictable results regardless of personality type. Ninja Selling teaches readers how to shift their approach from chasing clients to attracting clients. Readers will learn how to stop selling and start solving by asking the right questions and listening to their clients.
Ninja Selling is an invaluable step-by-step guide that shows readers how to be more effective in their sales careers and increase their income-per-hour, so that they can lead full lives. Ninja Selling is both a sales platform and a path to personal mastery and life purpose. Followers of the Ninja Selling system say it not only improved their business and their client relationships; it also improved the quality of their lives – their energy, attitude, and relationships. Ninja is more than a sales system. It is a way of living and being in the world.
The book also teaches the “soft skills” that are generally not taught in college but yet are frequently sought by employers, such as empathy, communication and collaboration—a primary reason engineers, surgeons and government employees take the Ninja Selling classes.
Throughout the book you will learn the author’s proven process that appears in easy-to-use exercises and situations, including pricing techniques, a business tracker, five daily habits for a ninja, how to maximize your communication, as well as:
- Why the customer should talk during 75% of sales meeting
- Understanding your Reticular Activating System
- How to ask the right questions: Ninja’s don’t ask, they counsel
- The four steps of a ninja morning routine
- Two kinds of people: how to become a player, not a victim
- Steps to help customers make good decisions
- How to work effectively with different personalities
- How to run your brain, take responsibility and change your future
“Regardless of your industry, Ninja Selling is the gold standard of solutions-based selling. I have found no other book on sales that covers everything from mindset to actions in as comprehensive of a manner,” said Nolan Matthias, cofounder of Mortgage360, author of Golf Balls Don’t Float and The Mortgaged Millionaire.
About Larry Kendall
Larry Kendall holds a master’s degree in Business Administration from Kansas State University and is one of the founding partners of The Group, Inc., a real estate company with two hundred sales associates and six offices in Northern Colorado. He is the creator of Ninja Selling, a sales training system with over fifty thousand graduates in the US, Canada, and Spain. Kendall’s mission is to help people bring out the best in themselves and their organizations. He lives in Fort Collins, Colorado with his wife, Pat. Kendall can be found on Twitter and Facebook. His new book, Ninja Selling, will be available on January 3, 2016 on Amazon as well other fine booksellers.
