Martyn R. Lewis, CEO and entrepreneur, knows that in a world where everything is on-demand, customer buying changed. Buyers have an abundance of information and choice at their fingertips, and the divide between companies and buyers is wider than ever. Whether you’re an executive, entrepreneur, or marketer, it’s time to look beyond your sales process and focus on your buyers.
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Martyn R. Lewis (www.buyingjourneydna.com) introduces fresh ideas and methods in his new book How Customers Buy…& Why They Don’t.
Richard “Capt’n” Henderson and Sherilyn Colleen interview Martyn R. Lewis, who challenges YOU to rethink your current selling method, whether you’re a one-person home-based business, mid-sized small business or Fortune 500 company.
Subjects Discussed with Martyn R. Lewis in Podcast
- Six elements of the customer’s buying DNA
- How today’s online buying journey has changed from the past, and why this matters
- The secret to unlocking how a buyers think
- What should you do when customers aren’t buying your products or services?
- Buying concerns that can derail the buying journey
- Five essential components of a market engagement strategy
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