If you are running a certain type of business from your home, you might be reliant on occasional stretches working for certain clients. Or you might need to cultivate clients who come to you regularly for your goods or services. In either case, you will likely have to make a pitch to these clients to first secure their business. This is a very underrated part of running a home business that many people neglect to learn or perfect before they embark upon their endeavor. The only way your business can thrive is if you have a steady stream of clients, ideally ones who can provide repeat business. That can only occur if you know how to convince them in the first place.
While there is no exact way to conduct a pitch that will guarantee success, and it’s possible even a perfect pitch might not do the trick if circumstances don’t allow it, there are still techniques available to you so that you can make a pitch and sway a client who might be on the edge in terms of their decision. You have to first do the proper homework for your pitch, which includes any paperwork or media you might require for your presentation and research you need to do to know the subject of the pitch inside and out. Once you have that squared away, there are some surefire ways to help you make a pitch that’s persuasive and potent.
Convince Yourself First
One thing that will sink you immediately in a pitch is if you don’t believe that you can pull it off. A client will sense this lack of confidence in no time and will probably start inching out the door. You have to believe that yours is the best choice for this person before you can possibly convey that to them.
If you spend the whole time allotted for your pitch running down your possible competition, it’s likely that you’ll seem petty. If anything, speak of them with respect. The majority of your pitch should be about touting what you have to offer in a positive manner. After all, the client is there to hear from you, not your market competitors.
Eager But Not Desperate
Striking the right balance in your pitch is a subtle skill that is nonetheless absolutely crucial. You want to seem enthusiastic about the job but not overly so. By the same token, you don’t want to play it so cool that you come off as uninterested. When in doubt, be sincere about your desire for the job, and the client will appreciate it.
The only way to get really good at making pitches is to practice them beforehand. Being prepared will breed confidence in your ability to think on your feet so that, should the client throw something unexpected at you, you’ll be ready for it.