There is no doubt that as of today, Instagram is one of the most popular social media platforms used for digital marketing strategies. With more than one billion users, it can add significant value to any business, no matter its niche. And marketers say that this platform is one of the best when it comes to accessing insights and using them to increase a business’s activity. Anyhow, if you are new on this platform, and need additional help to get started, consider collaborating with professional services. This will represent the first milestone towards the significant advantages you will get with Instagram. SocialBoss has already established itself on the market.
What are the main business advantages offered by Instagram?
Instagram can aid you in many ways, and marketers say this is the go-to place for new businesses. Up next are some insights about the main advantages your brand can receive from an Instagram business account.
#1 Access to an ad platform
Instagram enables brands or businesses to access an ad platform, with insights that can set the basis for a successful digital marketing campaign. Keep in mind that you can only obtain this feature with a business account, which in turn will enable you to view insights for your page. Amidst the data, you will see mentions about audience age, interest, or location.
#2 Access to retargeting features
Another advantage for businesses on Instagram is the possibility of retargeting. Mainly, this signifies that you can retarget the audience which was interested in your brand but failed to buy something from your website. You can tailor a custom audience to reach them based on particular interests. And this option can add a lot of value to any marketing strategy.
#3 Access to track features
Indeed, Instagram shares its platform with Facebook when it comes to the Ad manager. But at the same time, it comes with individual features for tracking sales and leads. A business account offers details about specific costs on distinct marketing approaches, along with leads that might drive valuable conversions. Hence, this data can aid you in tailoring campaigns that lead to the best results.
How to access Instagram’s benefits
Share with regularity
The main thing you need to concentrate your attention on is your post schedule. Market data shows that posting at least once per day keeps your audience engaged and can lead to significant business leads. Keep in mind that you should use your insights data to determine the perfect time for sharing the content.
Add hashtags
Instagram helps its users discover interesting content with the help of hashtags. The secret is to use between 15 to 25 hashtags in your posts. Anything more than that won’t have the desired effect.
Explore Instagram features
This platform is all about visual content. Yet, at the same time, it provides access plenty of features and tools that can boost your audience database. You can use Stories, Swipe Ups, or even Instagram Lives.
So, this platform can add value to any business. All you have to do is allow a bit of time to create the best content. And, of course, follow the tips shared with you above.
