Google Adverts dominate the Pay-Per-Click market, a space in which businesses can place ads on search results or designated online spaces and only pay each time a user clicks on it. This payment dynamic allows businesses to more accurately assess the return on investment, as direct sales can be compared with the clicks and costs associated. It also means instantly being visible to customers, instead of waiting for SEO to kick in.
The only downside is that PPC marketing is more complicated than many other forms of marketing. It’s bogged down in numbers, it’s highly dependent on the design and placement of each ad, and what keywords you’re going after. This is where Clever Ads can help a great deal.
Clever Ads is Google’s premium partner, and offers solutions for Google’s advertising tools — and in particular, AdWords. Here are some tools that can help reduce the time you spend on Google Ads, all while increasing their effectiveness.
Advertise for Free with Clever Ads
Before touching on the features offered, let’s take a look at the promotions on offer. Users can get a Google ads coupon which allows them to begin advertising their products for a free initial period.
To receive this, simply log into your Google Ads account on the Clever Ads website and activate the promotion.
Clever Ads: The 6 Key Tools
Keyword Planner
One of the most crucial elements of PPC ads, or any form of SEO even, is keyword research. Choosing the right keyword that is searched for by your specific demographic, and one that isn’t too expensive yet still has significant search volume, is a very time-consuming technique.
Clever Ads offers their own research tool that can find keywords, their trend, search volume, CPC, competition, and even suggest similar words.
Google Ads Translator
The translation feature on Clever Ads allows users to reach a worldwide audience with their ads by translating them into the appropriate languages. Again, this is something that takes time and is prone to mistakes — so Clever Ads assists with this translation process.
Banner Maker
Another time-saver is Clever Ads’ banner maker. Of course, the banners are what the customer interacts with, so it’s important that they stand out. Clever Ads takes some of the manual heavy lifting off your shoulders by having a nice UI for this step — or, they can create the banner automatically using your website URL.
Seamless Integrations
Clever Ads facilitates the user’s Google Ads to be seamlessly integrated with a number of third-party applications. One of those is Microsoft Teams, meaning the performance summary, schedules and graphs can be added to MS Teams, a highly popular project management software. The same goes for Slack, which is often commonplace in tech companies.
Google Ads Audit
It’s important to track the costs, sales and effectiveness of your advert — otherwise, it will be as wishy washy as a New York billboard. This audit will ultimately lead to suggestions on what needs to be improved, such as optimizing keywords, or where certain keywords are spending too much.
Google Ads in an App
Clever Ads offers an app for the service, which is very highly rated in both the Android and Apple app stores. The app has full functionality to manage Google Ad campaigns on the go. Most impressively, there are advanced reporting features in order to visualize the spending, progress and effectiveness of the adverts.
Other Resources to Enhance Google Ads
An absolute necessity when beginning to work with Google Ads is to undergo Google’s official course: AdWords/AdSense certification, and perhaps even the Google Analytics course to help aid the analytical aspects of PPC campaigns. This course will also land you a certificate, which is widely recognized as the most legitimate AdWords course.
Secondly, a great study book can be a fantastic way to supplement your learning. For this, Advanced Google AdWords, 3rd Edition by Brad Geddes is an essential. The book is almost 700 pages long, but with a 4.7/5 rating, it’s clear that no other book is needed than this. The detail is impressive, and can be useful for both beginners and those that are experienced.
Finally, good old YouTube can fill in any gaps in knowledge. These are easy to consume whenever and wherever, and can give little refresher points on AdWords and PPC more generally. There are podcasts too that focus on digital advertising, and may bring to your attention important topics that lay on the periphery that books and courses do not go into.
Final Word
Google Ads is a highly effective way of instantly gaining traffic, as opposed to the long-term efforts of SEO. These can be great ways to test out landing pages, products, and your target audience. Clever Ads makes the process a whole lot quicker by being the middleman, and offering some tech solutions that Google fails to provide themself. Once you’re using this, it’s important to stay sharp in the field, considering it’s quickly evolving, which can be done through either the latest books, YouTube videos, or podcasts.
