The countdown is down to single days at last! Grills are being polished and cowboy boots are packed. Stagecoach Festival is next weekend, and it’s set to draw hordes of happy and excited country music fans to the California desert. It starts on Friday, April 26 and goes through Sunday, April 28 for its 13th year at the Empire Polo Fields in Indio, CA.
With a stellar lineup and renowned sponsors, the event is sure to solidify the launch of festival season. Luke Bryan, Sam Hunt, and Jason Aldean are scheduled to be the headlining acts. Much-anticipated talent include Cole Swindell, Luke Combs, Old Dominion, Kane Brown, CAM, Lauren Alaina, Lynyrd Skynyrd, Bret Michaels, Tom Jones and more.
SiriusXM Spotlight Stage will be spotlighting up-and-coming talent including Tyler Rich, Travis Denning, Mitchell Tenpenny and others. Back again is The Honkytonk Dance Hall as well as the well-loved Nikki Lane’s Stage Stop Marketplace.
Guy’s Stagecoach Smokehouse returns along with food & beverage vendors and restaurants including Bai Lounge, Barefoot Roots of Love, Beer Barn, Chow Down, Monster Energy Lounge, Malibu Rum Beach House, and more.
An exciting attraction is the weekend-long Budweiser Country Club, featuring appearances by country music stars including Scotty McCreery and Mitchell Tenpenny and the beloved Clydesdales, a food demo by Food Network’s The Grill Dads, celebrity corn hole tournaments, custom leather koozie station, new art exhibitions, epic photo opps, backyard games and much more! Fans will be sipping ice cold Budweisers while charging their phones at the solar charging station, playing oversized guitars, and taking pics in front of a one-of-a-kind living Polaroid wall. They’ll be providing tasty Budweisers as well as the brand new brew they launched called Budweiser Discovery Reserve American Red Lager, in celebration of the 50th anniversary of the Moon landing.
Weekend-long concerts tend to entice the truly passionate individuals, and it’s a wonderful chance for brands to market their products and tap into an engaged customer base. Small business owners should consider attending in the future to do direct marketing and network with the attendees.
An exciting new event taking place during the festival weekend is Neon Carnival, a wildly popular after-party for celebrities, influencers, and festivalgoers that has carnival style games and thrilling amusement park attractions. Spanning the length of three football fields, the party is a hotspot for industry professionals.
Previously exclusive to Coachella, Brent Bolthouse, the creator of Neon Carnival, expanded the event to three weekends, in honor of its 10-year anniversary. They partnered with country music marketing team Boots on Stage and will have DJ Dee Jay Silver, DJ Kayper and DJ Ruckus spinning beats. Warner Bros. Pictures and Legendary Pictures’ first-ever live-action Pokémon movie, POKÉMONDetective Pikachu, will be a primary feature of the event with the electrifying POKÉMON Detective Pikachu themed Ferris Wheel.
The event will highlight the LG Mobile Experience with its newest smartphones: the LG G8 ThinQ and the LG V50 ThinQ. Carinvalgoers can enjoy the innovative features of these phones with an ASMR Sound Studio, PentaShot Photo Platform and a Dual Display Gaming Zone. Golden Road Brewery will offer popular brews in a customized freight container.
Home Business Magazine will be attending Stagecoach and will highlight the brand marketing experience after the weekend. Stay close for the recap!
