To develop a successful brand, you don’t have to take yourself seriously all the time. In fact, some would say it’s a good idea to add some playful elements from time to time. Including a few surprises here and there can make your brand more memorable and keep customers engaged.
If you’re wondering how you can inject some playfulness into your professional brand, it’s helpful to look at some successful examples first. Then, there are a few small touches you can add here and there to boost your company’s personality.
Examples of Brands That Have Done This Successfully
Before considering a few things you can do to make your brand come across as more playful, it’s not a bad idea to look at a few places where this has worked well. It’s not just companies you need to examine, either. For instance, in the iGaming industry, studios need to convey the theme of a game within a thumbnail.
The Fishin’ Frenzy slot is a good example of a title that’s designed in such a way that you know you’re going to get a playful, lighthearted experience when you click on it. It’s got cartoony visuals and bubble writing on the title, reflecting the fact that it doesn’t take itself seriously.
There are plenty of brands that have achieved this too. Innocent Drinks has a conversational and light-hearted feel to its packaging and web pages and is known for its friendly language and quirky humor. Mailchimp has also managed to develop a distinctive personality through its branding, thanks to the use of colorful visuals and unusual illustrations.
Inject Tiny Surprises Into Routine Touchpoints
Borrowing ideas from other brands and games can be an excellent idea if you’re struggling to think of how to make your company more personable. Another thing to consider is adding tiny surprises here and there when customers encounter routine touchpoints. These don’t need to be elaborate. They just need to make the customer stop and think, “That’s cool.”
For example, you could send a confirmation email with a witty message directed at the individual user by name. Or there could be humorous messages on the website when someone places an order. Imagine clicking on an item and having a message pop up saying, “We know you like this product, go on, have a discount on us.”
Use Occasional Visual Treats But Don’t Go Overboard
One of the easiest ways to show your brand’s playfulness is through visuals. The important thing to understand is that you can still maintain a playful brand while also including unexpected illustrations or colorful graphics.
A great example of this is Duolingo, which is an app that’s serious about language learning but ensures that people don’t feel pressured. It does this through its friendly character, which occasionally pops up. As long as you don’t go overboard with playful visuals, people will still take you seriously.
Sometimes brands become too serious and forget that people need a little playfulness and fun in their lives. Don’t be that type of business – inject playfulness into a professional brand while still maintaining a professional image.
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