The electronic dance music events industry is ever-growing, and one company is leading the Twin Cities market: Sound In Motion. Headed by entrepreneurial powerhouse & popular Twin Cities local DJ Jack Trash, Sound In Motion brought Steve Aoki & Desiigner to Minneapolis over the weekend and sold out the city’s massive new venue, The Armory. This show stole the weekend’s nightlife spotlight and helped boost the city’s economy.
One reason why the show sold out was because Sound In Motion did a fantastic job in promoting the event for months. They posted many regular updates about the show, updates on the amounts of available tickets left, and insightful profiles about the performers. They also held exciting “Tag A Friend To Win!” social media contests to engage their large followings and raise awareness about the show. All of these posts had high interaction, as they had many comments, likes, and shares.
The event went smoothly and it was obvious that a lot of thought went into the orchestration. The lighting was dynamic and the sound system thundered throughout the whole venue. One popular pre-performer was Desiigner, who got the crowd pumped up to a highly energetic set complete with his top hits like “Panda”. He put on an entertaining show and was the perfect complement to Steve Aoki’s awe-inspiring performances.
Once Aoki took the stage, the enormous crowd went even more wild. His riveting, bass-heavy set got everyone dancing, jumping up and down with glee, and waving light sticks that were passed around until the very end. He also jumped around the stage and threw cake at fans who asked for it. Like all of his performances, Aoki put on an unforgettable show that was a feast for the senses.
If you own or work for an EDM lifestyle company, sponsoring one of Sound In Motion’s upcoming shows is an excellent way to raise brand awareness in the flourishing Twin Cities market. Sound In Motion has a bevy of shows coming up that are sure to bring in hordes of fans: Sam Feldt at Rev on March 17, Kristine Sky/No Boys In The Booth at REV on April 14, and Tritonal at REV on April 21. Don’t miss out on these great marketing opportunities!
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