Garrett Hilgendorf Is Changing Men’s Fashion with Atlanta-based Elk Head Clothing
Elk Head Clothing, located on the second floor of Atlanta’s Ponce City Market is the new rugged, refined. The brand aims to bring an alternative to men’s classic staples. The inspiration began outdoors when Garrett Hilgendorf shot an elk during a hunting trip and came to the realization that rugged-built elk carry a sophistication that is timeless and appeals to modern aesthetic. Garrett combined this realization with his lifelong passion for fashion and desire to bring something different into the realm of men’s style. He saw a need for clothing that had universal and timeless aspects with a modern and versatile appeal. Thus, Elk Head Clothing was born in 2015.
Michigan-native and Atlanta transplant Garrett Hilgendorf recognized he was passionate about fashion at a young age. He remembers wearing his jacket all day in kindergarten because he didn’t love the outfits his mom dressed him in. He aimed to create something different for men. Garrett wanted to take quality elements of the high-end haberdasheries and apply them to everyday garments that everyone could wear. By drawing inspiration from the outdoors and landscape of Michigan and combining it with the city culture of Atlanta, Garrett is providing stylish-yet-comfortable pieces that will take men wherever they need to go with confidence.
Elk Head Clothing is located on the second floor of Ponce City Market and online at ElkHeadClothing.com. The brand can be shopped in its brick-and-mortar store located on the second floor of Ponce City Market and online at ElkHeadClothing.com.
About Elk Head Clothing:
Founded by Garrett Hilgendorf in 2015, Elk Head Clothing is the new rugged, refined. Elk Head, which his located in Atlanta’s Ponce City Market, strives to give an alternative to the classic style often found in big box stores. The brand’s take on the modern silhouette is thoughtfully composed of high-quality fabrics, appealing textures and laid-back patterns. These elements combined create effortless style. Whether you want to roll up your sleeves and kick back or button up for an evening out, Elk Head has you covered. https://elkheadclothing.com/.
About Ponce City Market:
Ponce City Market is a historic mixed-use community hub focused on artisanal food, fashion, residential lofts and office. Developed by real estate investment and management company Jamestown, Ponce City Market combines 259 residential flats with approximately 550,000 square feet of Class-A loft office space and 300,000 square feet of retail and restaurants including Dancing Goats Coffee Bar, Binders Art Supplies, Google Fiber, Suzuki School and General Assembly as well as a Central Food Hall. The Central Food Hall features Anne Quatrano’s Dub’s Fish Camp, Botiwalla from the owners of Chai Pani, Linton Hopkins’ H&F Burger, Sean Brock’s Minero, among others. National anchor retail tenants include The Frye Company and West Elm. The evolution of Ponce City Market focuses on preserving the building’s historic character and enhancing its connection to the surrounding community. Ponce City Market also boasts a pedestrian bridge, which links the interior courtyard and public market directly to Atlanta’s popular BeltLine. A portion of the parking fee at Ponce City Market is donated to “Light the Line,” the fundraising campaign to bring pedestrian lighting to the Atlanta BeltLine. For more information, go to www.poncecitymarket.com.
