With the 2017 NHL season in full swing, major lifestyle companies are looking for ways to connect their brands to all of the hype surrounding the sport. Over the weekend, Sky Diamonds put on a successful celebrity marketing effort by throwing their annual NHL All Star Party, which benefitted Children’s Hospital Los Angeles. Held at Nightingale Plaza, the event gave top athletes and stars like Cuba Gooding Jr., Pia Toscano, and Violet Benson a fun space to check out Sky Diamonds and CNC & Sports Car Management.
The event was a fantastic time for all of the attendees. All of the influencers loved being able to browse the latest CNC & Sports Car Management luxury cars on site: the 2017 CNC Motors Destroyer Edition white Jeep Wrangler and red Ferrari 458 Italia, and a black Mercedes Benz SLS Final Edition. Guests were also able to try out liquor-infused ice pops and pick up late-night Mexican food from a surprise taco truck provided by the event. Everyone also went gaga over the photo booth and upbeat music by DJ Bee Fowl.
On the red carpet, American Idol star Pia Toscano caught up with Home Business Magazine. The star, who was wearing a luxe diamond encrusted necklace provided by Sky Diamonds, shared her top tips for aspiring singers:
“Work really hard, have a lot of confidence but still be humble, learn, and study every day,” the talented singer said. “Work hard!”
She went on to chat about what it is like singing with Jennifer Lopez’s residency in Las Vegas.
“She is amazing! She is so much fun and is the hardest working woman in the world, so it is nice to be around her,” Pia said.
Throughout the night, the NHL athletes and celebrities were spotted having a fantastic time hanging out and dancing to the electrifying tunes. In all, the Sky Diamonds Annual NHL All Star Party was a wonderful way for luxury brands to market themselves to today’s hottest stars and gain valuable testimonials for future publicity efforts.
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