Coachella 2016 Weekend 1 buzzed with see-and-be-seen soirees and day lounges, but one party stood out as the must-attend event for all Hollywood stars: the 7th annual Neon Carnival. Taking place on April 16th at Landmark Aviation at Desert Resorts Airport and presented by Levi’s ®Brand and RE/DONE | Levi’s ® with Tequila Don Julio, the world-renowned Neon Carnival gave A-listers like Leonardo DiCaprio, Rihanna, Jared Leo, and model Karlie Kloss an electrifying space to toast to Coachella 2016 in style.
This year’s Neon Carnival left all of its star attendees in complete awe. Created by Brent Bolthouse, the widely celebrated fête featured a playground of amusement park rides and games for all of the celebrity guests. Levi’s® and RE/DONE | Levi’s® also provided a personalized tailoring experience inside an on-site Levi’s® mobile tailor shop and the VIP guests also went gaga over Tequila Don Julio’s specialty drink experience and 1942 bottle service. Throughout the night, DJ’s Rukus, Kayper, Politik, and Jesse Marco amped up the crowd of Hollywood stars and socialites with their exhilarating sets.
The celebrity spottings were endless at this year’s Neon Carnival. Oscar-winning actor Leonardo DiCaprio enjoyed tasty Tequila Don Julio cocktails at his booth and danced to the sounds of DJ Rukus. Rihanna also sat next to Leo’s booth stole the show with her bright yellow-rimmed sunglasses. G-Eazy arrived with a large entourage and kept it chill at his booth after trying out Tinder’s “Matchmaker” ride. At another table, Nina Dobrev, Derek Hough and Josh Hutcherson sat together and grooved to the beats of DJ Equal. Music mogul Jermain Dupri and ZEDD also seemed impressed by the DJs throughout the night.
In addition to Tequila Don Julio, the A-list guests also enjoyed sipping on Redbull, Perrier and Anheuser-Busch beer throughout the night. All of the stars also loved their one-of-a-kind keepsake bracelet from Lokai that allowed them exclusive entry into the top-notch Coachella party. Stars stayed primped and fabulous at Batiste Dry Shampoo‘s hair styling stations and everyone also loved the delectable hamburgers and French fries from Fatburger‘s Fatmobile food truck. As a final fun touch, celebrities took breaks from the dance floor and paired up on Tinder‘s exciting ‘Matchmaker’ ride.
The 7th annual Neon Carnival undoubtedly out-shined all of the other parties and poolside lounges of Coachella 2016 Weekend 1. From Academy Award winners to top models, to pro athletes (like NFL quarterback Johnny Manziel), the party attracted flocks of today’s hottest big name stars. It was also an invaluable celebrity marketing opportunity for all of the brands in attendance. If you’re looking for a Coachella event to sponsor next year and connect your brand to the most raved-about music festival of our generation, Neon Carnival should definitely be at the very top of your list.
