Oscars 2016 week was a truly monumental time for celebrity brand marketing. From invite-only red carpet gift lounges to posh Hollywood pre-parties, the week was filled with endless opportunities for brands to connect their offerings to the prestige of the Academy Awards. On Thursday, top stars like actor Gilles Marini, Back To The Future actress Claudia Wells, and Adina Porter saluted to the 2016 Academy Awards with the utmost class at Debbie Durkin’s 2016 ECOLUXE Pre-Oscars Celebrity Luxury Lounge. Powered by the Shriners Hospital for Children – Los Angeles, the event created awareness for the new Shriners medical center that will launch in Pasadena in 2017.
The 2016 ECOLUXE Pre-Oscars Luxury Lounge featured a plethora of magnificent green lifestyle gifts for the A-list stars. While dancing to the beats of Vanderpump Rules star DJ Mike Shay, Attendees were pampered with custom spray tans by Sugar and Bronzed by Courtney Claghorn, makeup touchups by It Cosmetics, and eco-friendly accessories from Amy Radzik Jewelry. Other top gifts were the sustainable and chic Burnetie shoes, tasty Modern Oats Oatmeal, SoLight Design‘s small solar-powered inflatable light cubes, The Art of Real Estate guide to bay area real estate (by Debbie DiMaggio and Adam Betta), and must-haves from Armani Wells distinctive men’s clothiers.
At the luxurious lounge, celebrities also enjoyed taste-testing exquisite customized desserts by Candy Vixen, La Croix‘s fine infused sparkling waters, and Fête Today wine. Travel gifts were also very popular at the lounge, with guests happily flocking to the booths for Chariot Travelware‘s custom patterned luggage and the Jamaica Tourist Board. Pet essentials also had a grand presence at the lounge, as guests received John Paul Pet‘s Awapoochi shampoo and conditioning shine for dogs.
The esteemed party also featured plant-made dinnerware and cups by Repurpose Compostables. Party Photo Booth also hosted interactive photo booth snaps for the celebrities.
Celebrity brand marketing guru Debbie Durkin is renowned for choosing the best Earth-friendly gifts for the stars and her EcoLuxe Lounges that tie green living to posh luxury. Her 2016 ECOLUXE Pre-Oscars Gift Lounge was a fantastic celebrity marketing opportunity for both small start-ups and large businesses. Sustainable companies had the chance to personally interact with Hollywood’s top talent and get their true testimonials, which could later be used in press releases for further media coverage. Celebrities also shared posts about their favorite green lifestyle gifts on their social media channels, which were seen by millions of potential customers.
If you’re an eco-conscious small businesses hoping to grow your following and generate vast awareness about your brand, definitely consider sponsoring Debbie Durkin’s next ECOLUXE Lounge. It will result in momentous publicity and a new level of success for your small business.
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