In 2008 blogging was still becoming a thing. Sharing knowledge, writing blogs and gaining loyal followers was a new strategy. Books were written about the benefits of blogging and how to do it. Blogging was still in its infancy and it wasn’t hard to rank well.
How times have changed, dramatically. There are over 70 million new posts per month through WordPress websites alone (1).
Today every business has a blog. Most have a blog because they feel they need to because everyone else does. Pumping out mediocre content with little or no idea how search engines rank pages.
Unsurprisingly, a lot of businesses yield little or no return on their blogging efforts.
So how can you make your articles stand out and rise above the millions of articles fighting for the same search terms?
Every marketer and blogger uses tools to assist them. Spelling and grammar, research, competitor analysis, keyword research. All of these tools are common when crafting a high-quality article that will rank well.
There are lots of tools to help you write better search engine optimized content. We are going to look at Contento’s new tool; Optimize.
Compare Your Articles Against the Top Ranking
Contento Optimize helps you make your articles more relevant for search engines by comparing your articles with the top 20 search results. You can see exactly how your article stacks up and make suggested edits to improve.
Include More Related Search Terms
Make your articles more relevant to search terms by including the related terms. Contento Optimize gives you a full list of related terms you should be including.
See What Others Are Linking To
Outbound links are another good way to improve relevancy. You can see a full list of outbound links that the top 20 are including. You might also want to use these as references in your article.
Get Content Ideas
“I’m creating 3 times the amount of articles I was. All thanks to the insights and guidance of Contento Optimize. I really enjoy using it,” says Natalie Robinson from Mum’s Garage.
Ideas and Related Terms sections give you some great ideas into themes and topics you should be including in your content.
Analyze Your Articles for Free
Try it out for yourself with the Contento Optimize free tool. An easy way to see how your articles compare against the top 20 search results.
Compare your articles here: https://contento.marketing/article-analyzer/
(1: https://wordpress.com/activity/)
