The answer to this question is a resounding yes. Even without getting too much into the statistical aspect of it, it is rare to come across a manufacturing company’s ads on digital platforms. Most digital ads are for tech and other service organizations. The reason behind this is the disconnected nature of the manufacturing sale cycle. Traditionally, manufacturers have always sold to middlemen who then distribute the products to the end user. However, as internet penetration grows, and e-commerce replaces the brick-and-mortar business model, it is becoming increasingly clear that manufacturers need to actively engage in digital marketing. That’s because e-commerce is all about cutting out the middleman, and engaging directly with the consumer. This explains why it is becoming normal for manufacturing companies to take online orders directly from consumers.
While this opens up a world of opportunity for manufacturers and other industrial companies, many of them are finding themselves unprepared, after missing out on action for so long. Luckily, there are marketing companies that are taking up the challenge, to help manufacturing and industrial companies craft efficient digital marketing strategies.
One such company is Sondora. Sondora is an expert marketing agency for manufacturing and distribution companies. This company uses research-based approaches in giving manufacturers a digital marketing strategy that best fits their needs. They also liaise with the manufacturers in order to agree on the goals they intend to achieve from a digital marketing campaign. For instance, if a manufacturer wants to make it easy for other businesses to find its products online, Sondora can give them a package that is focused on consistent lead generation. Other services that they offer include new business generation, developing business opportunities, better business visibility among others.
There are a number of advantages that a manufacturing company can derive from using the services of a digital marketing platform like Sondora. One of them is the ability to learn the behavior patterns of social media users, for better-targeted marketing. Sondora uses social media data, YouTube data and other online data to study user behavior. For a manufacturing company, this data can understand what customers want, and come up with products that best serve their needs. It can also help in crafting marketing strategies that nudge clients to make the purchase, especially when a manufacturer wants to transition from a B2B business model to a B2C model.
On top of that, by using the services of a marketing company like Sondora, a manufacturing company has a statistically higher chance of drawing in more B2B clients. A survey by HubSpot revealed that 72% of business clients source their products online. As such, with a strong online presence, there is a good chance of drawing in more B2B clients as compared to relying on traditional marketing models such as print media.
Clearly, there is everything to gain by a manufacturing company jumping on the digital marketing bandwagon. Besides, accessing digital marketing services is easy. A company like Sondora offers free consultation services to manufacturing companies. The idea is to align with the manufacturer’s marketing goals before offering them a marketing package.
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