Packaging is everything when it comes to products. The package is the first thing that people will see. Unless you have maintained loyal followers who will buy your products regardless of the package, you really have to pay attention to how your products are presented. This might just be as simple as a product package, but it could mean a lot. There is power and influence in packaging a product in a creative way. Here are some tips for when you are designing your product package.
The product should travel well
Before you even think about the design that you will put on the cover, you have to look at the quality of the package itself. Make sure the materials are top quality. According to the Corrugated Packaging Industry Report, a lot of business owners trust corrugated boxes because they are sturdy. Shipping products from point A to point B is a lot easier. There are no damages at all. When the packaging is destroyed while shipping, the product is as good as useless. You can no longer sell it at a high retail price. Even if the product is still useful, people would view it as something that is already spoiled. This could cost your business a lot.
The overall design should stand out
A lot of people are visual in nature. They will pick whatever it is that appeals to their eyes. If they see a design that looks really amazing, even if they are uncertain of the product, they will choose it. You should also put yourself in the shoes of these consumers. When they go to the grocery store, they have a lot of choices in front of them. The products might vary in terms of quality. Others are superior. In the end, they will still choose the ones with good and flexible packaging design. Sometimes, they equate it with quality. If your product is not well-presented, people might think that what you offer is of inferior quality even if it isn’t.
Size matters
When it comes to product packaging, size matters. You can package your products in different sizes. Determining the right size is an important factor when it comes to retail success for your product. To begin with, the packaging must easily accommodate the content. It should not be so big that it will lead to false advertising. People might think that they are getting a lot just to end up having less upon opening the product. It should also not be so small that you can barely fit in whatever it is that you have inside. Studies have shown that some people would prefer smaller packaging for beauty products than bulkier ones. Shampoos sold in sachets, for instance, are way easier to sell than those that are in bigger bottles. Smaller packages are cheaper even if people will save more money if they opt for the bigger version. However, most people are practical and would only buy what they think is necessary for now.
These are just some of the most important factors. Take time in making your product packaging decision.
