Nowadays, the market is more competitive than ever. With products and services being available on a global scale, every little thing you can do to set yourself apart from the crowd matters. Surprisingly, investors are more willing to invest big time into fast-moving goods because they know it will pay off. The point is – do you show the most promise to be invested in? Do you stand out?
What if I told you that there is an easy way to stand out?
It’s the first thing anyone will know about your product and it may be the single determining factor in whether a consumer will choose it over another product.
You guessed it – it’s product packaging.
What’s the catch?
I wish I could tell you that just having a brilliant idea is enough. To make your product packaging standout, you have to abandon cookie-cutter solutions. What you need is custom product packaging and the right manufacturer to make it for you. You should look for manufacturers that specialize in custom boxes, such as Box Co-op who have helped a number of start-up companies reach out to their consumers by telling a story with their product packaging.
To understand why investing in product packaging is a great idea, check out some of the benefits.
Protection for the product
The single most important function of product packaging is to protect the product it contains. Materials like corrugated cardboard provide a firm cushion keeping the product safe from reckless handling by the transportation companies or other external factors such as high temperature, moisture, etc.
Customizable
You can customize the packaging for your product and tell the same story in a different way. The consumers love new players in the field because the feeling of trying something new is exciting. From the materials to the design, the packaging can look exactly like you imagined it. You can customize everything from the text on the packaging, the graphics and the colors to the shape of the box.
Product packaging has the power to grab the attention of a consumer in a split second. It takes just as little time for a consumer to form an opinion. With fully customized packaging, you can tell the story of your brand to the consumer and secure a sale in no more than half a minute.
Convenience
By deciding what’s important for your product, you can make sure the packaging contains it when the product is transported. Box packaging is the most convenient way to transport almost any product, so don’t take it lightly. The same goes for storage.
Invest some resources into quality product packaging so you not only have a container to safeguard your product but also make it more conveniently accessible to your consumers.
Affordable
Most product packaging is intended for one-off use and is disposed of afterwards. By definition, you will rarely have to break the bank to invest in product packaging. The best part is – you can use the least expensive cardboard for your product packaging if that’s enough to make the transport and storage safe and convenient.
If you make your product packaging recyclable, you can even sell it to get an extra return on investment instead of simply disposing of it.
Besides, allocating a huge budget doesn’t guarantee creativity. Sometimes, less is more, and that can also be true for product packaging.
