Becky Wu, Ph.D

Becky Wu, Ph.D. is Senior Vice President of Luth Research. Becky joined Luth Research in 2001 and brings unique perspectives in a wide array of research practices, particularly in the areas of digital tracking for advertising effectiveness, new product development, media measurement, and branding and marketing strategies. Becky has worked with companies including LG Mobile Communication, Cox Communications, Comcast Cable Communications, Cricket Communications, HSBC, Disney Digital Publishing, and ProFlowers. Visit https://luthresearch.com/.