Are you looking for a new event marketing strategy that will bring you more leads and customers for the long haul? Perhaps you’ve been using the same methods for a while and you’re looking for a change. The standard marketing formula is to develop, sell, and then repeat.
This is a great formula. You begin by developing a marketing strategy that works for your business, sell your proposed products or services, and then repeat the process for business sustainability.
However, it’s important to know the underlying procedures within these steps. A deeper understanding will bring in hot leads and long-term patrons to your company.
Brand ambassadors are professional marketers who make it their job to know your company inside and out. They work as part of your team to convey your brand’s message to event attendees by interacting with them face-to-face and via live demonstrations and trade shows and industry events.
Read on to discover how brand ambassadors can add strength to your event marketing campaign and generate sales and leads at your trade show display booth.
What Are Brand Ambassadors?
Brand ambassadors are public-facing event managers, marketers, and salespeople. You can contact a reliable and longstanding brand staff agency such as Reveal Marketing Group (rmg).
The right agency will ensure that your team of brand ambassadors will know your business thoroughly. They’ll meet with you ahead of time to understand your story and what your goals and values are so they can act as confident spokespeople and promoters of your brand at any event.
The positions that brand ambassadors fill all depend on what you’re looking for. Some of them include:
- Event managers
- Emcees
- Photographers
- Product samplers
- And more
They generate leads because they interact face-to-face with event attendees, thus providing deep human connection.
They Humanize Your Brand
It’s safe to say that the average person will trust a real person rather than a faceless brand. There is less intimidation to buy when information is coming from a relatable, charismatic individual. Although brand ambassadors are obviously working at your booth and wanting to sell, they convey a personable quality that makes them appear friendly and less threatening than someone with a “CEO” nametag would.
Brand ambassadors make attendees feel as if they’re part of the brand. Rather than coming on strong with intimidating sales tactics, ambassadors engage with attendees in conversation, utilizing the deep knowledge that they have for your products or services — helping to turn them into qualified leads and sales.
They Promote You on Social Media
Brand ambassadors are your best promotional tools because they utilize well-researched connections and networks on social media during events to push your brand.
When they’re involved in your campaign at events and trade shows, you integrate their individual social media clout into the picture, and this maximizes what you’re doing at your booth.
Don’t settle for the same routine. Contact the right brand ambassador agency and turn your next event into an engaging experience with brand ambassadors.
