Your eCommerce business works entirely online. You may not have access to factories and warehouses, so you’ll need to find someone who can do all this for you.
The average human takes just seven seconds to make a decision. Think of the difference between receiving a diamond ring in a beautiful case and receiving one in a garbage bag. You’re going to have some very different feelings.
The same goes for any product. The right packaging creates an impression and will impact whether you get repeat business.
Consider the Different Cost Options
All businesses need to factor in how they can maximize profitability without reducing quality. The first step is to think about the cost of different packaging options.
For example, Mitchel-Lincoln says that classic corrugated boxes aren’t always the best option. For less fragile items on products with lower margins, they say you may want to consider a poly bag instead.
Naturally, it all depends on the products you’re selling. Think about what you need, and which packaging options reduce those costs.
Did You Consider the Environmental Impact?
More customers are making buying decisions based on the environmental footprint of the companies they work with.
Plastic is one especially large issue you need to consider.
Did you know plastic kills 1.1 million seabirds every year? Your customers know that, and it may convince them to choose a competitor.
Think about whether you’re using too much packaging or whether your packaging choice is good for the environment.
Green issues are becoming an increasingly influential factor for customers.
What About Printing?
The chances are you want your eCommerce business to have its own design. The problem with smaller businesses is if you want to use traditional printing options, you’re going to have to have stamps and designs made. These production costs are extremely expensive.
That’s why digital printing may be the option for you. These boxes are printed individually and come with a fast turnaround. It also offers photographic quality.
Alternatively, you may want to consider litho laminated printing for that premium look. With this kind of printing you can take advantage of effects like embossing and foil details.
Naturally, though, it’s a more expensive option.
Can You Avoid Printing Entirely?
Let’s say your eCommerce business makes 200 sales every month. This is an extremely small-scale business, so packaging costs tend to be higher. If you don’t want to pass these costs onto the customer, you may be able to avoid printing entirely.
Purchasing plain boxes or bags and then adding branded stickers is a great way of avoiding printing costs.
Who Should I Get My Printing Done With?
Price is obviously a big factor, but trustworthiness should be at the top of your list. The problem you have is you don’t see the packaging. Only the customer does. So, you need a printer you can rely on. Ultimately, trustworthiness is the key to a great relationship.
You do get what you pay for. The lower the price the lower the quality.
Last Word – Packaging Done Right
Cost is what you need to consider. What’s the best option for you?
You need to do this without compromising the integrity of your deliveries. So, don’t just opt for the cheapest option because it’s cheap.
Once you’ve decided, search for a trustworthy printer.
Have you figured out your packaging yet?
