Successful Tips for Packaging Goods for Shipping and Increasing Customer Loyalty

The wrapping around the product is just as important as the product itself because it tells consumers how different it is. It is not just a bare necessity. In addition to providing an important layer of protection, packaging reinforces brand value and affects purchasing decisions. If you are running a small to medium-sized business, you cannot afford to ignore the packaging of the product when it comes to shipping. These are successful tips that will help you greatly improve operations.

Content – a packaging must-do

Chances are that you have heard the saying “Content is king” about a million times. It has been used to the point that it has almost lost all meaning. What Bill Gates was trying to say when he uttered these words was that content speaks directly to the audience and encourages dialogue. If you want to make a big impact, make sure to include a call-to-action statement. Since people spend only a few seconds checking out the box, this is a great idea. Tell the target audience what they can find inside the box.

Get ready for custom boxes

Some items require a little bit of protection to make sure that they arrive intact at the destination. Therefore, it is necessary to choose a more durable package. Not only should you take into account the size and shape of the package, but also the delivery box, which plays an essential part in brand identity. Standard boxes may not be good enough, so you will want to use custom boxes. They are virtually inexpensive and help customers identify your brand. A packaging company will let you choose from various box styles and even print your logo, if that is what you want. Instead of having the merchandise shipped in plain shipping carton, it will stand out by having a professional appearance. In addition to your company name and logo, you can include a brand tagline and your website.

Use packaging inserts

Have you ever heard about packaging inserts? They refer to documents that are put inside the shipping box, which provide relevant information. If you wish to improve your relationship with existing customers, do not shy away from using packaging inserts because they can serve as marketing tools. You should have a good idea about what consumers like and you can add targeted cross-sell opportunities. It does not cost you a thing to deliver the message because everything is already paid for. You can offer anything from discount offers to product samples and thank-you notes. Keep on reading to understand the benefits of using packaging inserts:

• Educating the customer: You are able to provide more info on how to use the product and get the best results. If you sell food, for instance, you can include recipes to help people get started.
• Engaging socially: Providing value to people is what you aim to do. People will gladly share before-and-after photos on their social media accounts if you offer some incentives. The insert needs to clearly promise a gift card or a giveaway for images or videos posted online.
• Getting reviews and feedback: Not everyone leaves reviews or provides feedback. If you want to know what customers think, simply ask. Put a card in the shipping box and request customers to share their experiences with you. This will help solve many issues.

Pay attention to packaging materials

The packaging is meant to protect the item/items inside from damage during transit. Needless to say, it is important to use good packaging materials or collaborate with a company that packages goods for sale using the very best materials. You will want to hire professionals that work with eco-friendly materials which are designed to minimize waste and promote the conservation of natural resources. More and more companies are embracing sustainability in product packaging, which builds better reputations among people.

There is no better time than now to try green shipping boxes. Shipping emissions are the main source of CO2 emissions. While it may be easy to send goods all over the world, it is not necessarily a good thing for the planet. The good news is that you can reduce your carbon footprint. Proactive and environmentally-friendly packaging companies ensure greener shipping options, i.e. shipping boxes that are biodegradable. Given the current situation, it is not impossible to understand the role of sustainable packaging. Make it your number one priority. Customers will thank you for it.

Make the box easy to open

How important is it to offer packaging that opens without much difficulty? You would be surprised to find out the answer. It seems that consumers dislike packages that are too difficult to open. Basically, they do not like things that fall into the category of smart or innovative. What they want is practical packaging. Make sure that the shipping box is easy to open. When the customer attempts to open the package, everything should be perfect. Think about putting directions on the packaging. Easy-to-open packaging is becoming increasingly popular and this is because it takes into account the limitations and needs of people who are opening the package.

Seal your packages the right way

When it comes to taping the shipping boxes, ordinary tape will not cut it. You have to use shipping tape to properly ship products. This pressure-sensitive tape can be used for a wide array of applications, but it is quite helpful for sealing boxes and packages for shipments. It does not matter whether the material is new or recycled because the tape will stick to it. if you are not aware of the extent of options, you will be happy to find out that there are many types of shipping tape, including but not limited to anti-static dispensers, heavy-duty bag tapers, and low profile adhesive dots. It is essential to apply a couple of layers to make the package even more secure. Do not use string or anything of the sort.