Coachella Music & Arts Festival 2019 was filled with many invite-only day parties that featured exciting brand marketing activations. These exclusive day events provided the perfect space for stars and influencers to network and relax in before attending the festival. One of the top parties was the Lyt x LA Weekly Hotel Festival, held at the Korakia Pensione hotel in Palm Springs. It connected sponsors with many celebrity guests!
At the Lyt x LA Weekly Hotel Festival, stars like Ashlee Simpson-Ross, Cuba Gooding Jr, Ashley Greene, Victoria Justice, and Karreuche Tran got to learn all about Lyt, the first and only mobile dispensary that offers a personalized cannabis concierge experience. Featuring a highly anticipated, cutting edge, lightning fast service and an ultra user-friendly site, Lyt streamlines the process of bringing cannabis products directly to consumers. VIPs also had a blast taking fun videos at an interactive Lyt ‘Box Experience’ activation.
Guests also enjoyed checking out LA Weekly’s first-ever cannabis competition that featured specialized experts in the marijuana industry. In addition, VIPs could enjoy a delectable recovery brunch on Saturday featuring specialties by renowned LA restaurants, tasty cocktails, and even IV drips to help festival-goers. At the day party, attendees also relaxed by the pool and learned about The Root Of It All‘s Cannabis-Infused Essential Remedies.
This must-attend day party also gave guests the opportunity to get real tattoos and massages! It was a wonderful experience for influencers who needed a relaxing space to chill out and recuperate in amidst the whirlwind of Coachella events. Brands also increased their awareness with today’s top tastemakers. If you are working with a brand and want to connect with the celebrity side of Coachella, definitely consider sponsoring next year’s Lyt x LA Weekly Hotel Festival. It will provide endless celebrity brand marketing opportunities.
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