Nowadays, a surefire way to generate brand awareness is by tying your company to high profile sports events. Over Super Bowl 2018 Weekend, Fanatics (the leader of authentic officially licensed sports merchandise) did just that and hosted an invite-only party at the Lumbar Exchange Event Center in downtown Minneapolis. This posh party attracted stars like Dr. Oz and featured a special performance by The Chainsmokers.
The Super Bowl Party was a huge hit and helped connect Fanatics to many tastemakers and entertainment stars visiting from Hollywood. All of the VIP guests enjoyed hearing about how Fanatics offers the world’s largest collection of timeless and timely gear from every pro and college team. While eating delectable sushi prepared by on-site chefs, guests also learned about how Fanatics operates more than 300 online and offline stores.
The Chainsmokers played an electrifying, bass-heavy set and intermixed many of their top hits, including Closer and Something Just Like This. The amped-up crowd all had a blast jumping up and down to the beat while sipping on cocktails. The show was the perfect way to pump up the entertainment stars and football lovers in attendance and get them excited for the Big Game happening the next day just few minutes’ drive away.
In all, Fanatics’s Super Bowl Party was a great way for them to tie their brand to the prestige of the Super Bowl. It also helped generate publicity for the Lumbar Exchange Event Center and further designate it as a top go-to music venue in the Twin Cities. All of the attendees had a fantastic time networking and celebrating all things Super Bowl 2018.
About Fanatics
A top 50 Retailer Company, Fanatics comprises the broadest online assortment of sports merchandise by offering hundreds of thousands of officially licensed items via its Fanatics and FansEdge brands, as well as the largest selection of sports collectibles and memorabilia through Fanatics Authentic. A multi-channel company, Fanatics includes the e-commerce business for all major professional sports leagues (NFL, MLB, NBA, NHL, NASCAR, PGA) and major media brands (NBC Sports, CBS Sports, FOX Sports).
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