New Store Set to Open at Galleria Edina in November
Soft Surroundings, a leading luxury lifestyle brand for busy women of all ages, maintains its dedication to providing an extraordinary shopping experience by announcing plans to open a new location at the Galleria in Edina, MN. This will be the retailer’s first store in Minnesota.
Soft Surroundings is committed to helping their customers look and feel their best by providing stylish and comfortable clothing, accessories, beauty and home goods while giving them an effortless shopping experience. The brand is best known for their extremely soft fabrics, global inspiration, customer service and convenience. Most of the apparel and home goods are designed exclusively by and for the brand and the beauty department will feature complimentary cosmetic and skincare consultations as well as regular beauty events.
“We couldn’t be happier to finally bring Soft Surroundings to Minnesota, specifically to Galleria Edina,” said Sr. Vice President of Retail, Danny Boddy. “Our brand is all about slowing down life’s rigorous pace and taking the time to rejuvenate and take care of one’s self. We feel strongly that this is something that the women throughout the Twin Cities area can relate to and we are excited to give them an opportunity to experience what we are all about. We offer beautiful apparel, luxurious bedding, globally curated furniture and beauty solutions, all hand chosen for
today’s busy woman. Our passion for customer service and the integrity of our brand gives us the ability to share our story and hopefully make our customers’ lives a little more fulfilled and enjoyable.”
The Galleria location will be the 59th store for Soft Surroundings and is one of sixteen new stores planned for 2017, their largest expansion year to date. An all-day Grand Opening event is scheduled for Friday, November 17th, featuring complimentary sweet treats, drinks and specialized beauty treatments for all who attend. Additionally, the first one-hundred customers in line for the 10am opening will receive a special Soft Surroundings gift bag filled with many of their top products.
About Soft Surroundings: Headquartered in St. Louis, MO, Soft Surroundings is a lifestyle brand and retailer of women’s apparel, home, and beauty products. Releasing its first catalog in 1999, Soft Surroundings has been dedicated to making women look and feel their best ever since. Having experienced record growth in its online and catalog channels, Soft Surroundings opened its first retail location in St. Louis, MO in 2005. With current retail locations from coast to coast and many more on the horizon, Soft Surroundings is continuing to expand its retail division nationally to meet the needs of its many devoted customers. Visit Soft Surroundings online at www.softsurroundings.com.
