There are over 350,000 podcasters around the globe. In a few short years there will be over 1 million! Unfortunately, most of them have never been heard of. Kerry Lutz is out to change all that. In his new book Viral Podcasting: A proven Process to Earn a 6 Figure Income from Your Show, he lays out a roadmap to help podcasters build massive audiences and make big bucks. They just need to treat it like a profession and a real business and let the rest will take care of itself.
Lutz started his podcast Financial Survival Network-FSN in 2011. With a diverse career as a serial entrepreneur, attorney and turnaround specialist, since childhood he had a desire to do a radio show. He found himself becoming a fan of many other podcasts and thought why not do it too. But there was a big problem, no one was making any money.
It was a case of, “If you build it they won’t come and spend money.” So he started looking for ways to monetize upon what he perceived as a long-term growing trend. He hit pay dirt in 2015 and hasn’t looked back since.
The book Viral Podcasting was just released and covers the business of podcasting in a holistic manner covering important issues such as:
* Building massive audiences;
* Why podcasters lose money;
* Treating your podcast as a business;
* Setting realistic goals;
* Planning for success;
* Making big money from your show.
Lutz retained high power radio consultant Valerie Geller to coach him through the early years and she eventually collaborated on the book and wrote the foreword. “She taught me how to dare to be great. To risk it all.” The show has 10’s of thousands of daily listeners around the globe with 66% US, 15% Canadian 3.5% UK, 3.5% Australian and the rest in a smattering of other countries.
Lutz now teaches other podcasters how to go Viral and to monetize their shows. “There’s just far too few podcasters making ends meet and that’s ashamed, because there’s so much potential in this field.” On any giving day he can be found in his home studio recording new episodes, coaching clients and scheduling public speaking tours.
Rushmore Holdings LLC produces FSN along with a 5 other successful podcasts. Everyday 10’s of thousands of people around the world tune into their productions. It is committed to building first class worldwide network of podcasts on a variety of subjects with millions of listeners. It provides extensive training and promotion to aspiring podcasters.
Sample Questions:
Q Why are so many people going into podcasting?
A Two main reasons, people with blogs looking to expand their appeal and viewer base and traditional radio is seeking additional ways to remain relevant.
Q What’s the definition of a successful podcaster?
A According to Rob Walch of Libsyn, a major podcast host server, less than 5 percent of all podcasters get 200 or more downloads per episode, we’re happy getting at least 20,000.
Q How hard is it to get started podcasting?
A In theory, you could get started with a $20 headset and a computer. To do it right, it’s a little more difficult an you could spend several thousand dollars to top notch equipment.
Q How many people listen to podcasts?
A Reliable statistics in this nascent field are often difficult to come by, but by some counts over 60 million people per month listen to at least one podcast.
Q What does the future of podcasting look like?
A The sky is literally the limit. As more and more advertisers discover the effectiveness of new podcast ad platforms, more people tune and more smart phone integrated autos are sold, the field is set for exponential growth.
Check out the book on Amazon.
