Mompreneur Revolutionizes Healthy Baby Swaddling with The Ollie Swaddle
By Shannah Carol
As a single foster mom, Hindi Zeidman was having a tough time parenting Oliver, an infant on the verge of being labeled “failure to thrive.” After seeing him struggle with basics such as sleeping and staying calm, Hindi set out to find a solution. She knew of the importance of swaddling for baby’s development but couldn’t find a swaddle that was able to meet Oliver’s needs. After much searching, Hindi took matters into her own hands and created The Ollie Swaddle.
The Ollie Swaddle is designed to decrease fussiness, assist in self-calming, and improve the quality and duration of sleep. It features elasticity to allow freedom of movement, an opening at the bottom for hassle-free diaper changes, and custom-developed moisture wicking material to reduce overheating. Ollie Swaddle also has a custom closure with soft Velcro, which allows for a variation of tightness depending on the need and size of the infant.
Prior to creating The Ollie Swaddle, Hindi Zeidman was a mental health clinician specializing in infant mental health. She would describe her business, The Ollie World, as a company striving “to help infants thrive from day one and promote family wellness.” Her main customers are “moms between the ages of 25 and 34 who are looking for the best products for their infants.”
To promote her business, Hindi focuses on strategic social media networking and working with bloggers. She has found Instagram to be “particularly useful in connecting with her customers.” In addition, she marketed Ollie Swaddle at a variety of trade shows in the year since launching and now works with public relations firm Hollywood Connections PR.
Hindi says that the primary advantages of working from home include “not having to deal with traffic, deriving your own dress code, and saving on the cost of overhead that a large office would incur.” Her biggest business achievement so far was making a customer break down in tears of elation that her little one slept through the night after using The Ollie Swaddle. “This happy mom was finally able to get some sleep herself!”
In three years, Hindi “would love The Ollie World to be a trusted baby industry brand renowned for providing parents with quality products that promote healthy infant growth and development.” Visit www.theollieworld.com. HBM
