Dad Changes the Face of Kids’ Pajamas with Little Twig & Sparrow Product Line
By Shannah Henderson
As a father-of-three, entrepreneur Avi Newhouse was tired of all of the same-old cartoon, princess, and hero print kids’ pajamas that wore out after only a few washings. He set out and created Little Twig & Sparrow: exceptionally durable kids’ pajamas that exude modern style and extraordinary quality.
Unlike the other low quality character pajamas on the market, Little Twig & Sparrow pajamas can withstand countless washings and even the most intense pillow fights! Talk about a great investment for parents!
The pajamas are made from Peruvian Tanguis cotton (reputed to be one of the finest, most durable fibers in the world), which is created from a plant that requires very little water and is thus very eco-friendly. Little Twig & Sparrow’s soft and breathable pajamas come in a soothing palette of colors adored by both boys and girls alike. Because they are of enduring quality and can easily withstand years of wear, parents can pass them down to their younger children.
Before creating what he calls “the coolest PJ’s on Earth,” Avi was involved in family real estate. Now he manages Little Twig & Sparrow pajamas from his home-based office and sells the line on two websites and via Amazon.com. Avi also just hired three designers who are already working on three different lines. Due to the Little Twig & Sparrow’s intense growth and popularity, the goods were just moved into a 2,000 square foot warehouse to fulfill the demand.
According to Avi, managing Little Twig & Sparrow from his home office offers the great benefits of keeping overhead down and maintaining flexible work hours. “I love my work and can always go back down to my office in the evening for a few hours,” he says. “Our business needs a lot of creativity, and many projects usually take a full day.”
Avi promotes Little Twig & Sparrow to retail stores, the line’s primary customer, and to consumers through social media and with the help of renowned public relations firm Hollywood Connections PR. His greatest business achievement was selling out his first season (5000 pairs!) in just two weeks, but his aspirations for the future are much greater. “In three years, I hope to do $10 million dollars in yearly sales and greatly expand the online business,” Avi says. Visit www.littletwigandsparrow.com. add: 1/15 hp; 1/16/15
