Meet Jena Murray – an entrepreneur, designer, and humanitarian whose line of tween clothing has an amazing social enterprise at its heart. Amidst the many eco-brands gaining fast popularity out there, the VEENA brand stands out as something truly special with more than just a fashion statement. Murray is determined to make a positive impact on both the apparel industry and girls everywhere.
VEENA is a sustainable brand that’s teaching girls to love and value themselves while staying stylish and having fun. VEENA, named after Murray’s grandmother, is all about helping young girls build confidence and self esteem. Through their VEENA WARRIORS project they are able to reach out to girls globally and help them grow emotionally, mentally, and spiritually.
VEENA WARRIORS focuses on supporting young women in becoming more self-aware through art therapy based sessions. Girls have the opportunity to express themselves by creating jewelry, crafts, drawings and paintings. Murray believes it is important for girls to build self-esteem through creative outlets in a supportive environment.
More about VEENA:
VEENA has teamed up with Source My Garment to complete ethical overseas manufacturing in India. Our factory, Assisi Organics, follows the Global Organic Textile Standard (GOTS), is certified fairtrade and also indirectly supports orphanages, old age homes and a school for deaf and blind children. All products, artwork and packaging are designed and developed by Jena Murray. Each product is created from the ground up and all fabric, prints and styles are original. Both Jena and Source My Garment have travelled to India to work directly with Assisi. All product is certified carbon neutral through BLUEdot Register. A full report and carbon footprint study on VEENA production can be found here.
Prices range from $35 – $90 at retail, and can be purchased online at www.eyesofveena.com.
