Kicking off Women’s History Month, today Women Impacting Public Policy (WIPP) released a free guide that gives women entrepreneurs step-by-step instructions on how to grow their businesses online. The guide, How to Grow Your Business Online, is the second in a series that gives women business owners the tools and information needed to help them create their online presence, increase their company’s visibility and get in front of more potential customers and clients.
How to Grow Your Business Online complements the first guide in the series, How to Get Your Business Online, which walks women business owners through getting their business online in three easy steps and shares best practices to getting the most out of an online presence. Both guides are free and can be downloaded on WIPP’s website at www.WIPP.org.
“In this day and age, having an online presence is a critical component to business success, yet research shows nearly half of U.S. small businesses don’t have a website,” said WIPP President Jane Campbell. “Most cite cost and technical know-how as the biggest barriers. We put these guides together so women business owners can get easy-to-understand information free of charge. Running a business is hard. Getting online shouldn’t be.”
A report from business-to-business research firm Clutch found 46 percent of small businesses still don’t have a website, yet the vast majority of consumers perform online research before they buy.
“We want to ensure women business owners have all the tools they need to succeed. Getting their business online and taking advantage of everything the Internet has to offer is a crucial tool in their tool belt if they’re going to grow and thrive,” Campbell said.
Women Impacting Public Policy (WIPP) is a national non-partisan organization advocating on behalf of women entrepreneurs—strengthening their impact on our nation’s public policy, creating economic opportunities, and forging alliances with other business organizations. In 2016, WIPP partnered with the National Development Council (NDC) to provide support for WIPP’s coalition activities. In her role as Director of the NDC Washington office, Jane Campbell also serves as President of WIPP. www.WIPP.org