How to Promote Your Business with Social Media

Marketing is a very important part of any business. You need to make sure people know about your brand or shop so that they can look you up when they need your service. Marketing has been a very vital phase of business for a long time. But as times change, so does marketing tools. In today’s day and age, you can rely on social media platforms to ensure that you are reaching many people. It is a new way of advertising your brand or company.

If you are new to these things, it might be a little uncomfortable. The five points below can help you get some idea about how to approach social media marketing. Also, if you are looking to grow your Facebook page and need a quick way to give yourself a boost, you should consider buying Facebook page likes from one of the top ranked websites.

1. Good Bio/Info

This is one of the prime points to focus on when you branch out to social media platforms as a marketing tool. You have to understand that this will be the page that will tell everything there is to know about your business. So, you have to throw all the necessary info about your brand or product or company here so that people can read and understand it.

However, you don’t have to do it in a text-heavy boring way which might make potential customers not want you. You have to know that social media marketing involves a lot of visually appealing strategies. Be creative with how you present your company info page. Add relevant links like links to your website and other social media accounts that you may possess. You should make sure that people understand what you are promoting or selling and how they can reach you or buy your products if they are interested.

2. Getting a Micro-Influencer

If you are just starting out then getting micro-influencers to promote your product on social media platforms can be a great tool for marketing. Influencers are people who have a good following on social media platforms like Facebook, YouTube, Instagram, etc. So, this means that if they promote your product then this will help drive in a lot of traffic. Also, I said micro-influencer because getting big influencers when you are just starting out can be tough.

So, try working with an influencer whom you can not only afford but who is genuinely going to promote your product. Also, use an auditing app when you are looking for influencers. Don’t blindly go by follower count, as people might be buying fake followers. So, use an auditing app and do a bit of research to find out if the person has a good rapport with their followers.

3. Get Creative with Your Hashtags and Use Them

Hashtags are now a very common part of social media platforms. If you are looking to extend your marketing strategy to include social media marketing, then creating your own hashtag can be a good idea. Create a hashtag which is synonymous to your company or brand and be creative with it. Sometimes just your company name will do so think about what will be better. Look at other companies or brands who are promoting similar things. You will get a sort of idea about which things work and which things don’t.

After you are done creating your hashtag, it is time to include it in your bio and your posts. You need to make sure people understand your hashtag and share it with people. Encourage your followers, customers or clients to use your hashtag to promote your brand. On Instagram, things are very easy as you can link other accounts and hashtags to your bio in a straightforward way.

4. Targeted Ads

This is where the modern world of marketing comes into play. Targeted Ads are a great way to engage with potential customers. Yes, you have to invest money to make sure people get to see your advertisement, but it will mean that with every person searching for items which your company sells. Also, you are getting a potential customer.

For example, let’s say you sell kitchen appliances like chimneys and a person is searching for chimneys online. This means that they are a potential customer. Now, if you have opted for targeted Ads on Facebook or other social media platforms, then that particular person will be receiving advertisements for your company. This is a very modern technology which uses deep learning and AI to help market products in a better way.

5. Humour

If you want people to like and share your content then make it funny by adding humour to it. If done right you can cement your existence online. Creating good content which is synonymous to your brand and makes people laugh or at least smile are more prone to make them share your content or hashtags. You can use popular meme templates to promote your brand which has worked for certain companies. Others use funny video skits to make people laugh. Most people are stressed out all day so if you can give them a moment of comfort they will be more willing to share your content. This will make your brand and popularity grow online.