Any business worth its salt has a strong social media presence. It is essential for brand image and engaging with clients and customers who are interested in your offering. Increasingly, digital marketers are inventing new ways to make products and services more appealing, and thanks to new algorithms introduced by Facebook, they are finding new ways to discover audiences that generate sales and leads.
This may all sound great, but discovering social media analytics and making sense of it has always proved challenging. Now, a new tool called Metricool may be the answer to taking a deep dive into social media metrics and discovering who your client really is, and what aspects of your business they like. Let’s discuss how Metricool works.
Analytics
Keeping track and identifying which posts perform has never really been nailed by other analytic apps. This has compounded the problem of identifying trends that are performing and underperforming. With Metricool, it is possible to see analytics and analyse trends to help you make your marketing razor sharp.
For example, on Instagram, you can see the following:
- Follower increases by the day, post, and week
- Gender, age, and location of your followers
- Post engagement statistics
From here, you can pinpoint what kind of posts your audience is receptive to, and you can obtain meaningful data on your clients.
Scheduling and Planning Content
Being able to schedule posts is a massive time-saver and can be used to leverage engagement, especially if you can work out the times of day people see your posts. This level of planning allows you to schedule posts to support marketing campaigns where they can stimulate interest among a target audience or support and garner interest for an event.
As well as scheduling posts and measuring the impact of your posts, you can also moderate comments from Metricool across all of your social media platforms.
One of the advanced functions is that you can group content together and then plan precisely when you will release it. This is a particularly powerful function and one you should explore.
Reporting
Metricool has facilitated social media reports that show every aspect of your social media performance and engagement. You can drill down and pull out any data you need to see, allowing you to make better business decisions.
This is great if you are an agency or a business as you can gauge your social media strategy properly and possibly for the first time.
All of the important analytics that you identified can be put into a report. This enables you to show trends and make important points to shape future marketing campaigns. You can also generate a report to show that a marketing campaign is underperforming, which is just as important.
All the reports can be configured to show each of your individual social media platforms, including Facebook groups, Facebook Ads, and Google Ads.
Making Your Instagram Bio-Link Better
Another aspect that is handled well in Metricool is that it can make your Instagram bio link more productive. It works by linking the bio-link to your Instagram posts page, which in turn can link to your articles, products, or online store.
Hashtag Analytics
Metricool can drill down into your hashtags, allowing you to measure reach and engagement. This can tell you straightaway if you’re using the right ones or the wrong ones. Hashtags can be very useful in helping your target audience find content, and they can reinforce your marketing message.
Determining the right ones, therefore, becomes imperative, and this feature will prove highly useful to you if you are a massive Twitter or Instagram user.
Ads
It is possible to get useful audience insights to better plan, design, and execute ads. The segmentation of your post engagement’s demographics gives you a great platform to run ad campaigns with a clearer idea of who will engage with your ad.
You can also take ad data and put it through the analytic wizardry to deep dive into the data to pick out trends that can be actioned for better results.
Time Save, Cost Save
With tools like Metricool, you can determine mission-critical data for your social media campaigns within minutes. This not only saves you time drilling down into the data, but you save both on costs and time by pinpointing the marketing that works and the marketing that doesn’t.
With this business intelligence, you can allocate resources to what works while avoiding what doesn’t work to maximise your revenue streams and cement your brand and business reputation.
You can use Metricool for free although it has premium functionalities. It has a range of features that can be leveraged to give you the business intelligence you need for better business performance. You should give Metricool a try. Your social media effectiveness will improve.
