We all know Covid has changed the way we work. So, when the world and his uncle have all moved online, how do you get you and your brand noticed in such a bustling environment? One easy, proven method of expanding your outreach, generating leads, and enhancing brand awareness is through webcasting.
If you have never considered this area of marketing, now is the time to start, with webcasts and webinars being cited as the most popular area of online investment, up 67% from 2019.
There Is No Going Back to the Old Ways
It is likely that you will have experienced a webcast or webinar yourself in the past year or so, whether as a presenter or as an audience participant. Just in case this is all new to you, a webcast is simply a live video broadcast online, and webinars are very similar, although there tends to be more opportunity for the audience to ask questions or be involved in a more direct, active way.
You are no longer just words on a screen; you are putting a face to your own name. What’s more memorable: an impersonal series of paragraphs, a quick post on social media, or time spent with someone who is passionate about their brand, sharing their ideas on a platform that can deliver direct engagement with the consumer?
There Are Reasons So Many Businesses Are Involved
So why are they so popular? Well, with face-to-face meetings and in-person events still so 2018, webcasting allows you to not only showcase your brand but also showcase your personality, your expertise, and your people skills on a potentially global scale whilst allowing for instant interaction with the audience that you just do not get with a post on social media or an email.
You’re also more likely to have a captive audience for longer than most other types of online engagement, with the average viewing time standing at 55 minutes. Whether you employ live chats, polls, and instant feedback or even a simple Q&A session at the end, you’re creating the time and space to position yourself as an expert in the field whilst giving your audience an in-depth experience of who you are and what you’re all about.
Not only this, but by using a live webcast platform you can access a whole host of tools to utilize both pre and post presentation to maximize your output and return. You can customize the set up, style, and participation allowances during your stream to suit and reflect your brand, as well as employing built-in data analytics that can track content performance, engagement, and conversion success.
Business Growth Is Almost Guaranteed
You can even use your webcasts as lead magnets — if you require an email for sign up, the audience gains access to your knowledge and know-how and in exchange, you have got a ready-made mailing list to keep up to date with future brand developments, meaning your webcast is already working for you, even before you go live. It really is win-win.
Therefore, if you are looking for a simple, cost-effective way of expanding your brand’s reach online, webcasting could be your smartest next step.
