The hardest business for a digital marketer to promote is often their own. You need to stand out among the competition, but with thousands of agencies, startups, and even individuals promoting online, how can you possibly establish your own prominent identity? The way you present your business will be the first demonstration of your marketing abilities to potential consumers. Consider this more than just a chance to promote your services; it’s a way to showcase your abilities through quality content, rich SEO and a seamless sales funnel that engages, informs and converts with ease.
Check Your Web Development
Does your site have all of the essential qualities for modern marketing? People are going to look at your own website and wonder whether you could make their own look just as good. If your site comes off as cheap or contains nothing but thin, promotional content, you’ll wind up driving people away from the start. Make sure that you include the following features and elements on your digital marketing business’s website:
- Fully responsive design.
- Flawless UI/UX integration.
- Clear calls-to-action.
- Exemplary site navigation.
- High-quality pages and blog posts.
- Figure Out What Your Audience Wants
Are you looking to build tech startups, or are you more interested in local businesses? Do you help bloggers rank higher in search engines and build a strong social media presence? If you specialize in marketing a particular type of business or niche, make it clear from the start. This will also help you refine your web layout and create content that ranks higher and offers greater value. You know as a professional that content should be for a specific audience, so don’t fall into the trap of trying to convert everyone. It’s better to be exceptional in a few skills than subpar in many.
Include a Portfolio
Make sure that your site showcases your top clients. If you can include direct links to their sites, that’s even better. This creates an experience that not only illustrates the quality of your work, but also it creates a lasting impression on viewers. Informative blog posts and service pages are great, but nothing can compare to real-life examples. Do more than just talk about what you know how to do. Show your would-be customers how you apply your services to real companies and how they’ve benefitted from choosing you. If you’re struggling to get noticed, or you don’t have enough experience for a portfolio, consider working with a freelance SEO expert. Professional SEO freelancers know how to build sites for niches and brands; they can even teach you a thing or two about marketing you may go on to incorporate in your own efforts.
Convert Through Freebies
Don’t be that business with a high and mighty attitude and gate-keeps all their knowledge. In order to establish a reliable reputation, you have to share what you know. This means creating powerful content that converts across multiple channels. Rather than simply telling your audience how good you are, help them be better. Create a webinar, make YouTube walkthroughs or publish guides on things like how to start a blog or how to use Google Analytics. The best part about this type of content is that you can leave out just enough to keep your audience wanting more. When they already have value in what you’ve given them, they’ll be more inclined to take the next step and pay for the full deal.
