A marketing campaign can significantly affect a business’s success. An effective marketing campaign allows a business to easily reach their leads, customers, and clients, stand out from the competition, and earn more sales. As long as planned and implemented properly, a marketing campaign can even become a business’s ticket to building a strong brand in the industry.
A marketing campaign is vital for every business, which is why you should consider hiring the services of a local video production company. According to statistics, online videos are 600% more effective than print and direct mail marketing combined. This means that you’ll have better chances of improving your marketing campaign if you incorporate videos.
For your business to maximize the benefits of videos in your marketing campaigns, consider the following when choosing a local video production company:
1. Don’t Immediately Say ‘Yes’ the Moment You See a Demo Reel
It’s common for local video production companies to dazzle potential customers with videos on their websites. Making videos is what they do, and they’ll always use online platforms to convince people to hire them. Although these videos can help you get a better idea of what the local video production company does, this should not be your sole deciding factor.
If you want to use a marketing campaign made by pros, such as Miami Video Production, don’t immediately say ‘yes’ to a local video production company after seeing their demo reel online. The video they’ll post on their website is always of high quality, but doesn’t always warrant that it’ll be valuable to your marketing campaign. Remember that the video on their website and the video for your marketing campaign will convey different messages.
2. Find Their Most Recent Projects
For you to know more about a particular local video production company, it’s best if you dig deeper and find their most recent projects. Aside from their website, visit their social media platforms and assess if the videos they post are apt for your marketing campaign.
If the local video production company never posted any ads for clients on different online platforms, it might be best if you start looking for other options. As an entrepreneur, you should only hire a local video production company that has adept experience in creating marketing campaigns, not one that will use your firm as their testing ground.
3. Compare Their Experience to Your Concept
One of the biggest mistakes entrepreneurs commit when hiring a local video production company is immediately choosing one that has excellent testimonials and showcases an extensive portfolio. Both can give you a clearer idea on what the company can do, but are these enough to ensure that they can create videos that are perfectly suited for your marketing campaign?
For your marketing campaign to provide results and stand out from the competition, it should be innovative and informative. The local video production company you’ll hire should understand your vision and have adept experience in turning that vision into a riveting video. You don’t want to hire a local video production company that produces a 30-second voiceover with clips from the Internet when you want a 60-second commercial with local actors shot in your commercial property, right?
4. Get Quotes from at Least Three Options
Although daunting and time-consuming, getting quotes from at least three local video production companies is a must. The information you can gather from this process can help you determine whether you’re hiring a company that prices you right.
When outsourcing services for your business, it’s important to pay attention to the money you’re going to pay. Making rash decisions concerning your business’s finances can snowball into bigger problems that will make it challenging for your business to progress. Paying an overpriced local video production company that doesn’t give you your expected results is one of the last things you want to experience.
5. Determine How the Project Will Be Managed
For you to assess whether the local video production company you’re talking to is the best option, inquire how the project will be managed. You won’t be able to get value from your money if you choose a local video production company that can’t walk the talk.
Take the time to ask the following questions before hiring a local video production company:
- Can I brainstorm ideas with you to ensure that the video matches my vision?
- Do you have a professional scriptwriter?
- Do you provide actors or can you recommend a casting company?
- What type of equipment do you use?
- Is editing included in the cost?
Make Sound Decisions
With the number of businesses and individuals in need of high-quality videos today, expect that you’ll come across countless local video production companies. You’ll even see yourself swimming in options if you’re outsourcing these companies for the first time.
Fortunately, the information in this article can help you narrow down your search so you’ll end up hiring the best local video production company that meets your expectations and improves your business’s marketing efforts.
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