Brands and publishers are making extra efforts to include the use of different types of advertising to promote their brands and increase sales. To thrive in the world of digital marketing, you need more than just quality or creative content. You need to go the extra mile!
Going the extra mile is what brings most publishers to a dilemma. A dilemma of choosing between the two fast-rising forms of advertising which is display and native advertising.
Digital advertising is said to be effective and so many publishers are using it to promote their brands. On the other hand, native advertising has also been said to be effective too. And it’s taking over display advertising as the best form of advertising.
Publishers always want to know which promises the best results and so they make it seem like a competition between display ads and native ads. What’s there to know about display vs native advertising?
The purpose of this article is to properly explain the similarities and differences between these forms of advertising and open your mind to seeing the potential that the two possess.
Without further ado, let’s dive into the similarities first, before going further to consider the differences between them.
Similarities Between Display and Native Advertising
One major similarity between the display and the native ad is that they are both paid advertisements. Yes! Because the purpose of advertising is to draw people’s attention towards a particular brand or product, publishers pay some amount of money for their services.
Both display and native ads are being paid for. And as such, they offer quality services. Furthermore, both display and native ads promote brand awareness in their ways. And when people become more aware of your brand, it automatically leads to an increase in sales and conversion of traffic to your site.
That being said, it is safe to say that display and native ads cause a massive increase in brand awareness and sales.
There are not many similarities between them except for the aforementioned similarities. But they sure have a lot of differences. Let’s take a look at those differences.
Differences Between Display and Native Advertising
Display ads are known to superimpose themselves on content. They are very visible and oftentimes cut across as obstructive or disturbing.
Consumers go as far as using ad blockers to block out the ads that appear on their screen and disturb their experience. Even if they don’t use ad blockers, they intentionally ignore the ads because they pose a disturbance. Display ads, as the name implies, use visuals such as videos, pop-ups and images to pass across commercial messages.
This makes up the reason why consumers find it difficult to cope when it comes to display advertising. Consumers prefer a smooth experience and so detest anything that poses as a distraction. To recognize a display ad, all you have to do is watch out for pop-ups, videos and images, which are quite obvious.
Native advertising, on the other hand, embeds itself into the content. It gives the content a natural and original feel; this makes it difficult for consumers to tell the difference between the ad and the content.
It is not obstructive in any way because of its advertising approach. It focuses mainly on using text ads. Because of the natural feel it brings to content, it sustains consumers’ attention, engages them and consequently causes an increase in revenue.
It is quite difficult to differentiate between a native ad and the content. But there are sure tell-tale signs that let you know when it’s a native ad. Simply watch out for any inscription that says sponsored or paid. Or watch out for an ad on your social media that looks like a post. These are sure ways to identify native ads.
Bottom Line
The differences are numerous, but these are the main differences that distinguish one from the other. Although they have differences, they perform the same functions in different formats. It is better to not undermine the power of one for the other. Leverage both for the best results.
